{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"6c8738ac-131b-4594-8c38-912b14f40f17","title":"第三次浪潮","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508685069","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"6c8738ac-131b-4594-8c38-912b14f40f17","id":"6c8738ac-131b-4594-8c38-912b14f40f17","uuid":"6c8738ac-131b-4594-8c38-912b14f40f17","title":"第三次浪潮","normalized_title":"第三次浪潮","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508685069","isbns":["9787508685069"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":482,"navigation_url":"https://workshop.closeclaw.top/ai/book/6c8738ac-131b-4594-8c38-912b14f40f17","title_url":"https://workshop.closeclaw.top/ai/title/%E7%AC%AC%E4%B8%89%E6%AC%A1%E6%B5%AA%E6%BD%AE","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/6c8738ac-131b-4594-8c38-912b14f40f17/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/6c8738ac-131b-4594-8c38-912b14f40f17/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/6c8738ac-131b-4594-8c38-912b14f40f17","page_url":"https://workshop.closeclaw.top/api/ai/books/6c8738ac-131b-4594-8c38-912b14f40f17/page","search_url":"https://workshop.closeclaw.top/api/ai/books/6c8738ac-131b-4594-8c38-912b14f40f17/search"},"page":{"printed_page":235,"pdf_page":253,"physical_index":253,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"888b3bcade46b8a87eb6a6d5494d181815b2df7ad0a193783422e9af13d62b10"},"chapter":"第十八章 大企业的危机","content":"销售方面也出现了类似的情形。根据《广告时代》(AdvertisingAge）杂志的报道：“营销人员必须迅速反应，才能确保不被淘汰。电视剧制作人对于收视不佳的新电视剧集已迅速决定予以停播，不再等上六七周时间，或者等到一季播完。再如，强生公司获悉百时美公司决定以低价打击强生公司的产品——泰诺，强生公司是否采取了观望态度呢？不，在极短的时间内，强生公司把商店中所有泰诺均降价出售，并没有花几周或几个月的时间来考虑对策。”这篇简单的报道有着令人屏息的力量。\n\n在机械、制造、研究、销售、培训、人事和公司的各个部门，都可觉察出这一决策加速的现象。\n\n在社会主义的工业国家中，也可以看到同样的发展。经济互助委员会以往都是在每隔5年发表5年计划时修订价格，现在被迫每年修订一次，不久可能会转变成每6个月修订一次，甚至更频繁。\n\n企业新陈代谢的速度加快会产生许多后果：产品生命周期变短、租赁交易增加、买卖交易频繁，会出现更多昙花一现的消费形态、流行一时的产品，工人的培训时间增加（因为必须不断适应新方法)，合约经常修改，协调和法律工作变多，价格变化更频繁，工作流动率更高且更为依赖资料，专业性的组织变多—通货膨胀使得上述情况更为恶化。\n\n第十八章 大企业的危机\n\n235","previous_page":234,"next_page":236}