{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"6c8738ac-131b-4594-8c38-912b14f40f17","title":"第三次浪潮","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508685069","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"6c8738ac-131b-4594-8c38-912b14f40f17","id":"6c8738ac-131b-4594-8c38-912b14f40f17","uuid":"6c8738ac-131b-4594-8c38-912b14f40f17","title":"第三次浪潮","normalized_title":"第三次浪潮","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508685069","isbns":["9787508685069"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":482,"navigation_url":"https://workshop.closeclaw.top/ai/book/6c8738ac-131b-4594-8c38-912b14f40f17","title_url":"https://workshop.closeclaw.top/ai/title/%E7%AC%AC%E4%B8%89%E6%AC%A1%E6%B5%AA%E6%BD%AE","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/6c8738ac-131b-4594-8c38-912b14f40f17/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/6c8738ac-131b-4594-8c38-912b14f40f17/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/6c8738ac-131b-4594-8c38-912b14f40f17","page_url":"https://workshop.closeclaw.top/api/ai/books/6c8738ac-131b-4594-8c38-912b14f40f17/page","search_url":"https://workshop.closeclaw.top/api/ai/books/6c8738ac-131b-4594-8c38-912b14f40f17/search"},"page":{"printed_page":239,"pdf_page":257,"physical_index":257,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"4d84b266adea9749d7b5d205857b423a9f66a66757a5b6557a90de3d87e7dfdb"},"chapter":"第十八章 大企业的危机","content":"大企业的新使命\n\n小幅度调整公司政策已经不能满足人们的需要，全世界普遍要求大企业重新制定其目标，这一呼吁导致原本不稳定的情况更加恶化。\n\n《哈佛商业评论》（Harvard Business Review）的编辑戴维·尤因(DavidEwing）说：“大众对于大企业的愤怒有增无减。”尤因举出1977年哈佛企业管理研究所的调查为证，据他说：“此项调查结果震惊了整个商界。”该研究显示，接受调查的消费者中，约有一半认为他们在市场上所享受的待遇不如10年前；有3/5认为产品品质较以前劣质；一半以上的人不信任产品保证书。\n\n尤因认为，更糟的是，很多人不仅仅觉得生气和愤怒，他们对于新科技和新商业怀有莫名的恐惧。\n\n普华永道会计师事务所的主管约翰·C.比格勒(JohnC.Biegler）表示:“自20世纪30年代不景气以来，美国大众对大企业的信任已经降到了最低点。美国商界和会计界人士备受指责，我们所做的每一件事都必须重新调整。公司业绩必须按照一个陌生的新标准来衡量。”\n\n同样的情形也出现于欧洲，甚至社会主义的工业国家。在日本，丰田的内刊报道：“前所未有的人民运动正蓄势待发，意图大力抨击大企业破坏人们的日常生活。”\n\n当然，大企业以往也曾经遭受过激烈的指责，但是今日的抱怨和以往大不相同，今日的运动起源于第三次浪潮的价值观，而不是僵死的工业文明。\n\n第十八章 大企业的危机\n\n239","previous_page":238,"next_page":240}