{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"73462e2f-8128-4e02-9df8-6ef0a6215a05","title":"信息拜物教 批判与解构","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787802309937","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"73462e2f-8128-4e02-9df8-6ef0a6215a05","id":"73462e2f-8128-4e02-9df8-6ef0a6215a05","uuid":"73462e2f-8128-4e02-9df8-6ef0a6215a05","title":"信息拜物教 批判与解构","normalized_title":"信息拜物教批判与解构","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787802309937","isbns":["9787802309937"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":302,"navigation_url":"https://workshop.closeclaw.top/ai/book/73462e2f-8128-4e02-9df8-6ef0a6215a05","title_url":"https://workshop.closeclaw.top/ai/title/%E4%BF%A1%E6%81%AF%E6%8B%9C%E7%89%A9%E6%95%99%20%E6%89%B9%E5%88%A4%E4%B8%8E%E8%A7%A3%E6%9E%84","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/73462e2f-8128-4e02-9df8-6ef0a6215a05/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/73462e2f-8128-4e02-9df8-6ef0a6215a05/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/73462e2f-8128-4e02-9df8-6ef0a6215a05","page_url":"https://workshop.closeclaw.top/api/ai/books/73462e2f-8128-4e02-9df8-6ef0a6215a05/page","search_url":"https://workshop.closeclaw.top/api/ai/books/73462e2f-8128-4e02-9df8-6ef0a6215a05/search"},"page":{"printed_page":155,"pdf_page":169,"physical_index":169,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"e631333c8608eafd6473548954b13fcfd7c6b514e520e9bada65a1859718dbb6"},"chapter":"第六章文化产业：集中化与跨国化","content":"第六章文化产业：集中化与跨国化\n\n在技术的推动下，商业手段在文化的生产和销售中所起的作用越来越大，这是现代性的标志之一。到20世纪初，在发达的市场经济内部，“具有商业目的的艺术”[1]已经开始渗透到工业设计以及以商标宣传为目的的杂志、报纸和其他文化产品当中。[2]传媒公司愈来愈想在全国范围内直接面对消费者。在诸如图书这样的老式文化产品，以及音乐唱片和电影这样的新式文化产品之外，人们还发明了制造轰动效应的各种技巧：明星人物、另类风格、广而告之、搭卖行销、广发传单。随着时间的推移，这种公司化、商业化的文化产业开始向国际扩张，并变得越来越无所不包。正如霍布斯鲍姆（Hobsbawm）所评论的那样，它“把日常生活淹没在私人的或公共的艺术当中。人们从未像今天这样逃避美学体验。艺术作品’迷失在词语、声音和形迷失在曾经被称为艺术的普遍环境之中”。 [3]\n\n文化产业的成长对社会群体经验和个人意识有着巨大的影响，然而这种影响从历史上看是易变的、复杂的，而且有时候自相矛盾。在本章，我所关注的不是这些影响，而是产生了这些永不停息的文化商品之流的政治经济过程。通过追溯文化产业加速商品化的趋势，我们不仅能看到资本逻辑起作用的领域变得更大，也会看到这种资本逻辑本身的形式和效果出现了变化。\n\n155","previous_page":154,"next_page":156}