{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"7519e7db-a39f-4ca7-adbd-76f73bc8f355","title":"微粒社会 数字化时代的社会模式","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508679136","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"7519e7db-a39f-4ca7-adbd-76f73bc8f355","id":"7519e7db-a39f-4ca7-adbd-76f73bc8f355","uuid":"7519e7db-a39f-4ca7-adbd-76f73bc8f355","title":"微粒社会 数字化时代的社会模式","normalized_title":"微粒社会数字化时代的社会模式","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508679136","isbns":["9787508679136"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":233,"navigation_url":"https://workshop.closeclaw.top/ai/book/7519e7db-a39f-4ca7-adbd-76f73bc8f355","title_url":"https://workshop.closeclaw.top/ai/title/%E5%BE%AE%E7%B2%92%E7%A4%BE%E4%BC%9A%20%E6%95%B0%E5%AD%97%E5%8C%96%E6%97%B6%E4%BB%A3%E7%9A%84%E7%A4%BE%E4%BC%9A%E6%A8%A1%E5%BC%8F","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/7519e7db-a39f-4ca7-adbd-76f73bc8f355/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/7519e7db-a39f-4ca7-adbd-76f73bc8f355/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/7519e7db-a39f-4ca7-adbd-76f73bc8f355","page_url":"https://workshop.closeclaw.top/api/ai/books/7519e7db-a39f-4ca7-adbd-76f73bc8f355/page","search_url":"https://workshop.closeclaw.top/api/ai/books/7519e7db-a39f-4ca7-adbd-76f73bc8f355/search"},"page":{"printed_page":22,"pdf_page":41,"physical_index":41,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"439753f679e23de2db62b4b6a9f54e52dde9aadb93ad6415504df7423c14decc"},"chapter":"微粒","content":"奥巴马竞选的制胜手段极具创造性。竞选开始时奥巴马就极为重视由志愿者组成的一支富有战斗力的团队，这支志愿者团队要和尽可能多的选民交谈。但只有在瓦格纳的程序算法的帮助下，志愿者团队才会知道，与谁的谈话会起作用从而赢得选票。仅仅在俄亥俄州投票开始前的最后4天里，就有21000名志愿者敲开了89万户选民的家门，与其进行了35万场谈话。最终奥巴马在该州获得了103481张选票，领先对手。假如没有这支目标更加明确的地面部队，哪里会有这样的成功呢?这些志愿者的智能手机上都配备了应用程序，从这些应用程序中他们可以找到准确的开场白或者谈话结束时的惯用语—虽然是照本宣科，却大有用处。\n\n奥巴马还利用了选民的朋友圈。对于那些用脸谱网账户在奥巴马竞选网站注册的选民，瓦格纳的程序会计算出选民的哪些朋友是可以被说服的，并且请求这位脸谱网用户与他的朋友谈谈。这次竞选运动是一次辉煌的成功：据数据搜集者统计，接近80%的受访者能够说服他们的朋友支持奥巴马。可以说这是一个足以引起轰动的比例。\n\n还有一件惊人的事情是：机器会识别那些奥巴马可以充分信任其个人劝说能力的人。这是历史上首次由机器和私人网络联手推动的一次选战。程序算法、选民、社交网络以及政治目标以一种难以被识破的方式相互交织在一起。\n\n微粒社会 The Granular Society\n\n022","previous_page":21,"next_page":23}