{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"7519e7db-a39f-4ca7-adbd-76f73bc8f355","title":"微粒社会 数字化时代的社会模式","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508679136","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"7519e7db-a39f-4ca7-adbd-76f73bc8f355","id":"7519e7db-a39f-4ca7-adbd-76f73bc8f355","uuid":"7519e7db-a39f-4ca7-adbd-76f73bc8f355","title":"微粒社会 数字化时代的社会模式","normalized_title":"微粒社会数字化时代的社会模式","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508679136","isbns":["9787508679136"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":233,"navigation_url":"https://workshop.closeclaw.top/ai/book/7519e7db-a39f-4ca7-adbd-76f73bc8f355","title_url":"https://workshop.closeclaw.top/ai/title/%E5%BE%AE%E7%B2%92%E7%A4%BE%E4%BC%9A%20%E6%95%B0%E5%AD%97%E5%8C%96%E6%97%B6%E4%BB%A3%E7%9A%84%E7%A4%BE%E4%BC%9A%E6%A8%A1%E5%BC%8F","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/7519e7db-a39f-4ca7-adbd-76f73bc8f355/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/7519e7db-a39f-4ca7-adbd-76f73bc8f355/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/7519e7db-a39f-4ca7-adbd-76f73bc8f355","page_url":"https://workshop.closeclaw.top/api/ai/books/7519e7db-a39f-4ca7-adbd-76f73bc8f355/page","search_url":"https://workshop.closeclaw.top/api/ai/books/7519e7db-a39f-4ca7-adbd-76f73bc8f355/search"},"page":{"printed_page":55,"pdf_page":74,"physical_index":74,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"f38a089aa47d990decadb2de061d792c182a8387580a77841772b744eae41a05"},"chapter":"第二章","content":"他们只是覆盖面极小却十分显眼的数字化“超级明星经济学”的一部分。如今，谁拥有绝佳的创意、出色的产品或者一种特别的天赋，谁就能得益于数字化网络和全球化市场，挣更多的钱。不仅LadyGaga、里奥·梅西、乔治·克鲁尼，高薪酬公司的领导也从这种超级明星效应中受益。曾经有人计算出，在音乐市场上，1%的音乐人攫取了所有利润当中的大约77%。\n\n许多数字化市场都遵循这种“赢者通吃”逻辑：最好的或者最幸运的某个市场细分部分的供应商几乎将所有的顾客都吸纳走了，而稍次一点的供应商获得的只是残羹剩饭。谷歌、苹果、脸谱网或者亚马逊等公司都是如此，甚至像德国本土电商Zalando或者汽车拍卖网站mobile.de也是如此。\n\n这种“赢者通吃”逻辑带动的市场增长是从20世纪80年代早期，也就是在数字化技术得到突飞猛进的发展之后，得到证实的。令人着迷的是，这种发展是如何不平等地惠及了这些受益者。收入最多的10%的人的收入增长速度要比其他人更快，而即使是在这些拥有特权的群体中，最顶端的1%的人收入也明显多于其他人，即使在这1%当中，最顶端的0.1%的人收入也更多，而在这最顶端的0.1%当中，最最顶端的0.01%的人的收入增长得更快。这简\n\n055\n\n第二章智能革命","previous_page":54,"next_page":56}