{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"7b1ebe25-51ed-420e-89b8-2a8b9a1ca346","title":"数字劳动： 理论前沿与在地经验","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787214266118","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"7b1ebe25-51ed-420e-89b8-2a8b9a1ca346","id":"7b1ebe25-51ed-420e-89b8-2a8b9a1ca346","uuid":"7b1ebe25-51ed-420e-89b8-2a8b9a1ca346","title":"数字劳动： 理论前沿与在地经验","normalized_title":"数字劳动理论前沿与在地经验","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787214266118","isbns":["9787214266118"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":229,"navigation_url":"https://workshop.closeclaw.top/ai/book/7b1ebe25-51ed-420e-89b8-2a8b9a1ca346","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E5%AD%97%E5%8A%B3%E5%8A%A8%EF%BC%9A%20%E7%90%86%E8%AE%BA%E5%89%8D%E6%B2%BF%E4%B8%8E%E5%9C%A8%E5%9C%B0%E7%BB%8F%E9%AA%8C","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/7b1ebe25-51ed-420e-89b8-2a8b9a1ca346/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/7b1ebe25-51ed-420e-89b8-2a8b9a1ca346/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/7b1ebe25-51ed-420e-89b8-2a8b9a1ca346","page_url":"https://workshop.closeclaw.top/api/ai/books/7b1ebe25-51ed-420e-89b8-2a8b9a1ca346/page","search_url":"https://workshop.closeclaw.top/api/ai/books/7b1ebe25-51ed-420e-89b8-2a8b9a1ca346/search"},"page":{"printed_page":37,"pdf_page":59,"physical_index":59,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"02c4e646444a42ead7d7de6519d4ca4d3c75a0330a959eb6fc89fa44cecbe2cc"},"chapter":"第一章 数字劳动：劳动与媒介化的交叉视角","content":"（一）多面向的内容\n\n乔治·雷瑟(George Ritzer)和纳森·尤根森(Nathan Jurgenson)认为，作为生产者的用户虽然被赋予使用生产性资源的权力，但他们所创造的利润和价值，或潜在的利润和价值都归属公司。④如吴鼎铭对公民记者进行了研究，认为现有分析局限于“权力一话语”的理论框架与新闻专业主义的研究视角，总是乐观地认为公民新闻赋予了草根以发声的管道，大众民意得以获取媒介权力，实现自我表达，从而动摇了统治精英的合法性与稳定性。⑤但其实质却是网络用户在网络商业意识形态的询唤之下，自觉自愿地加入新闻众包的劳动，成为廉价乃至免费“贡献”自身劳动成果的数字劳工，免去了雇佣成本与赚得盆满钵满的恰恰是这些新闻网站。传统商业媒体需要生产和制作免费内容作为诱饵吸引受众，在此基础上才能开展广告销售的任务，其内容生产劳动尚未被转嫁给受众，受众所做的仅仅是观看。在社交媒体时代，受众商品的建构方式发生了巨大的变化，平台媒体连内容都不需要自己来生产，免费的“饵”是由“鱼”自己制作的，它充分利用源源不断的UGC，将自己的角色从生产者转化为连接者，将一部分用户生产的内容作为吸引另一部分用户的筹码。①可以说，用户承担了原本传统媒体中编辑、记者等专业从业者的必要劳动和剩余劳动②，再加上自身的观看剩余劳动，这三种劳动的价值如今都被平台无偿占有了。占有剩余劳动是资本的天性，但无偿占有必要劳动，亦可谓“返祖”回了前资本主义时代。这也是传统媒体溃不成军的原因之一—它们依然在为内容生产的成本买单。\n\n第一章 数字劳动：劳动与媒介化的交叉视角\n\n① Fuchs, Christian. Information and Communication Technologies and Society: A Contribution to the Critique of the Political Economy of the Internet. European Journal of Communication, 2009(1):69-87.\n\n②邱林川：《新型网络社会的劳工问题》，《开放时代》2009年第12期，第135页。\n\n③ Fuchs, Christian. Web 2. 0, Prosumption, and Surveillance. Surveillance & Society, 2011 (3):288-309.\n\n④ Ritzer, George and Nathan Jurgenson. Production, Consumption, Prosumption: The Nature of Capitalism in the Age of the Digital \"Prosumer\". Journal of Consumer Culture, 2010(1): 13-36.\n\n⑤吴鼎铭：《“公民记者”的传播政治经济学反思——以“数字劳工”理论为研究视角》，《新闻界》2015年第23期。\n\n37","previous_page":36,"next_page":38}