{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"8775e0ee-45b3-49e0-9051-2909d31de8ea","title":"数字工厂","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787523600474","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"8775e0ee-45b3-49e0-9051-2909d31de8ea","id":"8775e0ee-45b3-49e0-9051-2909d31de8ea","uuid":"8775e0ee-45b3-49e0-9051-2909d31de8ea","title":"数字工厂","normalized_title":"数字工厂","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787523600474","isbns":["9787523600474"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":281,"navigation_url":"https://workshop.closeclaw.top/ai/book/8775e0ee-45b3-49e0-9051-2909d31de8ea","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E5%AD%97%E5%B7%A5%E5%8E%82","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/8775e0ee-45b3-49e0-9051-2909d31de8ea/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/8775e0ee-45b3-49e0-9051-2909d31de8ea/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/8775e0ee-45b3-49e0-9051-2909d31de8ea","page_url":"https://workshop.closeclaw.top/api/ai/books/8775e0ee-45b3-49e0-9051-2909d31de8ea/page","search_url":"https://workshop.closeclaw.top/api/ai/books/8775e0ee-45b3-49e0-9051-2909d31de8ea/search"},"page":{"printed_page":174,"pdf_page":178,"physical_index":178,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"afdae1bb8b40e30b1d9b1cae851a2382ac4a94d207a06eb3fe53dd1b6b629ecb"},"chapter":"第4章隐形的工厂：社交媒体","content":"“一切都始于对互联世界的梦想………”在2019年的圣丹斯电影节上，纪录片《隐私大盗》(TheGreatHack)首映后广受好评，这句话正是该片的开场白。①这部由流媒体平台网飞制作的纪录片记录了剑桥分析公司(CambridgeAnalytica）干涉选举的丑闻，包括2016年的脱欧公投，以及同年唐纳德·特朗普在美国总统大选中胜出。纪录片揭露了剑桥分析公司非法获取用户数据、用选举广告轰炸用户账号的丑陋行径。这都是在如今最重要的社交媒体平台——脸书的共谋下完成的。\n\n在其最强盛的时期，剑桥分析公司声称自己对每个选民都拥有5000个数据点，公司的数据集、分析软件和定向广告可以帮助候选人赢得选举。这家英国公司的说法并非完全不可信。显然，唐纳德·特朗普的竞选团队相信定投广告的潜力：在竞选最激烈的阶段，他的团队每天都要在脸书上花费100万美元的广告费。尽管剑桥分析公司对大选结果的影响程度有多大仍是人们热议的话题，但社交媒体平台作为舆论工厂的重要性已经显而易见。随着剑桥分析公司成为操纵选民和传播假新闻的象征，该公司最重要的活动平台也受到了越来越多的审查。丑闻发生后，脸书成为众矢之的，其对剑桥分析公司的纵容和对丑闻的处理方式引发了众怒。批评的声音很快扩展到侵犯用户隐私、传播假新闻和仇恨言论等更加广泛的方面。自2016年以来，马克·扎克伯格在各种法律听证会上被美国国会议员施压的镜头几乎成了新闻的常见画面。\n\nI数字工厂\n\n①Karim Amer and Jehane Noujaim, The Great Hack, 113 min., distributed by Netflix, 2019.\n\n174","previous_page":null,"next_page":175}