{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"8775e0ee-45b3-49e0-9051-2909d31de8ea","title":"数字工厂","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787523600474","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"8775e0ee-45b3-49e0-9051-2909d31de8ea","id":"8775e0ee-45b3-49e0-9051-2909d31de8ea","uuid":"8775e0ee-45b3-49e0-9051-2909d31de8ea","title":"数字工厂","normalized_title":"数字工厂","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787523600474","isbns":["9787523600474"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":281,"navigation_url":"https://workshop.closeclaw.top/ai/book/8775e0ee-45b3-49e0-9051-2909d31de8ea","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E5%AD%97%E5%B7%A5%E5%8E%82","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/8775e0ee-45b3-49e0-9051-2909d31de8ea/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/8775e0ee-45b3-49e0-9051-2909d31de8ea/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/8775e0ee-45b3-49e0-9051-2909d31de8ea","page_url":"https://workshop.closeclaw.top/api/ai/books/8775e0ee-45b3-49e0-9051-2909d31de8ea/page","search_url":"https://workshop.closeclaw.top/api/ai/books/8775e0ee-45b3-49e0-9051-2909d31de8ea/search"},"page":{"printed_page":183,"pdf_page":187,"physical_index":187,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"4c9dc4961231bbd8f2e80d928dac40b0b354d45d239add93ba10c28dcc40e3a1"},"chapter":"第4章隐形的工厂：社交媒体","content":"虽然谷歌搜索引擎的功能比这里介绍的复杂得多，并且需要持续不断的发展和多样化，但网页排名算法及其简单的基本原理是谷歌的基础。马泰奥·帕斯奎内利（MatteoPasquinelli）认为，通过网页排名，谷歌“根据每个网站的可见性和重要性，以动态的层次塑造了看似平坦的互联网数据海洋”。②谷歌是通过结合不同形式的劳动实现这一壮举的，其过程涵盖了网民的免费劳动以及程序员编写、维护和优化算法的劳动。\n\n2010年，脸书更进一步，将其影响力扩展到即时网络之外，通过跟踪网络用户，本着与谷歌的网页排名系统既相似又不同的原则，试图映射元数据（Metadata）。在脸书的F8开发者与企业家会议上，脸书的平台产品总监布雷特·泰勒（BretTaylor）在一份堪称该平台史上最重要的公告中告诉用户，“网络正在向以人类及其关心的一切事物之间的联系为基础的模式发展”，并展示了开放图谱—项旨在使脸书成为社交网络关键基础设施的发明。①开放图谱是一种应用程序编程接口协议，通过社交插件允许网页进行元数据标记，并与脸书平台连接。常见的“点赞”按钮等脸书工具很容易就能被集成到任何网站的任何对象上。网站运营商之所以有动力通过开放图谱将自己的网站与脸书整合到一起，是为了提高曝光度、增加流量。脸书的动力是它可以通过互联网跟踪用户，提高收集用户行为与偏好数据的可能性。\n\n1第4章1隐形的工厂：社交媒体\n\n① McGee.\n\n②Pasquinell, \"Google's PageRank Algorithm,\" 153.\n\n183","previous_page":182,"next_page":184}