{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"8775e0ee-45b3-49e0-9051-2909d31de8ea","title":"数字工厂","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787523600474","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"8775e0ee-45b3-49e0-9051-2909d31de8ea","id":"8775e0ee-45b3-49e0-9051-2909d31de8ea","uuid":"8775e0ee-45b3-49e0-9051-2909d31de8ea","title":"数字工厂","normalized_title":"数字工厂","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787523600474","isbns":["9787523600474"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":281,"navigation_url":"https://workshop.closeclaw.top/ai/book/8775e0ee-45b3-49e0-9051-2909d31de8ea","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E5%AD%97%E5%B7%A5%E5%8E%82","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/8775e0ee-45b3-49e0-9051-2909d31de8ea/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/8775e0ee-45b3-49e0-9051-2909d31de8ea/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/8775e0ee-45b3-49e0-9051-2909d31de8ea","page_url":"https://workshop.closeclaw.top/api/ai/books/8775e0ee-45b3-49e0-9051-2909d31de8ea/page","search_url":"https://workshop.closeclaw.top/api/ai/books/8775e0ee-45b3-49e0-9051-2909d31de8ea/search"},"page":{"printed_page":231,"pdf_page":235,"physical_index":235,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"40261635bb486966901bec99e4412ca46a59b9726225a8f13cda3e27638f3a47"},"chapter":"第4章隐形的工厂：社交媒体","content":"亚马逊的目标显然是成为日常生活中不可替代的基础设施。这一特点将亚马逊与脸书等在不同领域内运作的公司结合在了一起。在成为基础设施的过程中，不同平台的策略各不相同，但又有着相似之处。其目标始终是占据垄断地位，从本质上来说具有扩张性。德国社会学家菲利普·斯塔布（PhilippStaab）认为，数字资本主义的关键特征在于，像亚马逊这样的公司不仅要成为市场中的主导力量，还要成为市场本身。它们的目标是创造新型的“自营市场”，由拥有市场的大型企业来决定交换规则。②亚马逊的电子商务平台就是一个很好的例子。这个例子也表明，该战略在很大程度上依赖配送中心、服务器园区和货运飞机之类的实际载体。尽管公司更愿意把自己打造成依靠算法和少数硅谷天才程序员经营的技术型企业，但亚马逊、谷歌和脸书之类的平台全都要依赖广泛的物质基础设施和多样化的劳动力。这一点在本书针对不同场所的调查中是非常清晰的。\n\n|结论|平台即工厂\n\n① Barns, Platform Urbanism; Sadowski. \"Cyberspace and Cityscapes.\"\n\n②Staab, Digitaler Kapitalismus.\n\n231","previous_page":230,"next_page":232}