{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"95b6255f-fe45-47a4-9f2d-278e1ac56d00","title":"符号政治经济学批判","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787305142840","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"95b6255f-fe45-47a4-9f2d-278e1ac56d00","id":"95b6255f-fe45-47a4-9f2d-278e1ac56d00","uuid":"95b6255f-fe45-47a4-9f2d-278e1ac56d00","title":"符号政治经济学批判","normalized_title":"符号政治经济学批判","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787305142840","isbns":["9787305142840"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":353,"navigation_url":"https://workshop.closeclaw.top/ai/book/95b6255f-fe45-47a4-9f2d-278e1ac56d00","title_url":"https://workshop.closeclaw.top/ai/title/%E7%AC%A6%E5%8F%B7%E6%94%BF%E6%B2%BB%E7%BB%8F%E6%B5%8E%E5%AD%A6%E6%89%B9%E5%88%A4","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/95b6255f-fe45-47a4-9f2d-278e1ac56d00/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/95b6255f-fe45-47a4-9f2d-278e1ac56d00/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/95b6255f-fe45-47a4-9f2d-278e1ac56d00","page_url":"https://workshop.closeclaw.top/api/ai/books/95b6255f-fe45-47a4-9f2d-278e1ac56d00/page","search_url":"https://workshop.closeclaw.top/api/ai/books/95b6255f-fe45-47a4-9f2d-278e1ac56d00/search"},"page":{"printed_page":"219 / 241","pdf_page":287,"physical_index":287,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"68c71ed2cb0b0dbc616f075fc4082176f274cacc49025e9cd10f3603043e9726"},"chapter":"第八章 直面符号政治经济学批判","content":"传播的理论模型\n\n让我们概括一些不同的假设。\n\n1.麦克卢汉(为了记忆的目的)：媒介带来了革命，不依赖于它们的内容，仅仅凭借着它们的技术结构。在表现声音的文字体系以及印刷书籍之后产生了收音机和电影。在收音机之后，有了电视。现在我们生活在一个即时的、全球通讯的时代。\n\n2.媒介被权力所控制。强制性产生于权力的操控，颠覆性的内容在其中变成了一种景观显现出来。在此，媒介仅仅被想象为一种纯粹的信息。它们的形式从来没有被质疑(在麦克卢汉那里也是如此，他将媒介仅仅视为一种媒介)。\n\n3. 恩泽斯伯格:媒介的当下形式可以引发某类社会关系(例如资本主义生产方式所同化的社会关系)。但媒介通过它的结构及其发展，包含了潜在的社会主义以及民主化的传播模式，潜在的信息的合理化以及普遍化。它有足够的能力来释放这些潜能。\n\n①杰瑞·鲁宾(JerryRubin):《有所作为》(Do it)(New York:Simonand Schuster)，第 234 页。\n\n219\n\n第九章 媒介的挽歌\n\n241","previous_page":286,"next_page":288}