{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"9c884da5-4c5c-4613-91be-2dad1863fbfa","title":"黑箱社会 控制金钱和信息的数据法则＝THE BLACK BOX SOCIETY","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508655208","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"9c884da5-4c5c-4613-91be-2dad1863fbfa","id":"9c884da5-4c5c-4613-91be-2dad1863fbfa","uuid":"9c884da5-4c5c-4613-91be-2dad1863fbfa","title":"黑箱社会 控制金钱和信息的数据法则＝THE BLACK BOX SOCIETY","normalized_title":"黑箱社会控制金钱和信息的数据法则theblackboxsociety","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787508655208","isbns":["9787508655208"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":318,"navigation_url":"https://workshop.closeclaw.top/ai/book/9c884da5-4c5c-4613-91be-2dad1863fbfa","title_url":"https://workshop.closeclaw.top/ai/title/%E9%BB%91%E7%AE%B1%E7%A4%BE%E4%BC%9A%20%E6%8E%A7%E5%88%B6%E9%87%91%E9%92%B1%E5%92%8C%E4%BF%A1%E6%81%AF%E7%9A%84%E6%95%B0%E6%8D%AE%E6%B3%95%E5%88%99%EF%BC%9DTHE%20BLACK%20BOX%20SOCIETY","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/9c884da5-4c5c-4613-91be-2dad1863fbfa/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/9c884da5-4c5c-4613-91be-2dad1863fbfa/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/9c884da5-4c5c-4613-91be-2dad1863fbfa","page_url":"https://workshop.closeclaw.top/api/ai/books/9c884da5-4c5c-4613-91be-2dad1863fbfa/page","search_url":"https://workshop.closeclaw.top/api/ai/books/9c884da5-4c5c-4613-91be-2dad1863fbfa/search"},"page":{"printed_page":93,"pdf_page":112,"physical_index":112,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"df34e163b052f6551cdc09982b72a6324064e2a68ddb8be7fcbefb578671c530"},"chapter":"第三章","content":"Google没有透露有关搜索排名方法的细节，它只是大致勾勒了一个轮廓，简单地对搜索过程做了描述，听上去没有不妥之处。它根据相关性和重要性对网站进行排名。链接到某一特定页面的网页越多，Google就会认为该页面更有权威性。(由于有些人需要链接到某一页面但又不想推广这一页面，所以Google承诺不会对带有“rel:nofollow”标记的链接进行追踪。）排名结果是加权投票得出的；链接到许多其他页面的网页比没有链接的网页更具权威性。这就是Google“网页排名”专利法的核心。网络排名是平等主义(任何人都可以链接）和精英主义(有些链接更加有效）的结合体，它体现并催生了网络内容订阅的强大模式。\n\n这也引发了一些新的问题。Google在排名算法上透露的信息越多，排名就越容易被人操控，从而引发了类似于猫捉老鼠游戏的“搜索引擎优化”大战。因此，Google急于对排名方法进行保密，于是搜索服务就变成了黑箱业务。对于已经公开的网页排名专利，Google已经在原有基础上对其进行了秘密、复杂的变动和调整，目的就是要打击网络蛆虫：“链接工厂”(即只为提升其他网站在Google上的排名而链接到这些网站的站点)、“垃圾博客（以一种动态博客的形式链接到其他站点）和“内容农场”（顺应Google搜索的趋势，迅速、粗糙地对相关内容进行聚合，目的是要出现在搜索引擎结果页面的顶部)。在清晰有序的搜索结果背后，一场游击战正在搜索工程师和垃圾信息制作者之间打得如\n\n第三章\n\n隐藏在搜索中的逻辑学\n\n093","previous_page":92,"next_page":94}