{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"a2c0bb73-9718-48fc-b0aa-3358adc422af","title":"信息拜物教 批判与解构","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787802309937","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"a2c0bb73-9718-48fc-b0aa-3358adc422af","id":"a2c0bb73-9718-48fc-b0aa-3358adc422af","uuid":"a2c0bb73-9718-48fc-b0aa-3358adc422af","title":"信息拜物教 批判与解构","normalized_title":"信息拜物教批判与解构","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787802309937","isbns":["9787802309937"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":353,"navigation_url":"https://workshop.closeclaw.top/ai/book/a2c0bb73-9718-48fc-b0aa-3358adc422af","title_url":"https://workshop.closeclaw.top/ai/title/%E4%BF%A1%E6%81%AF%E6%8B%9C%E7%89%A9%E6%95%99%20%E6%89%B9%E5%88%A4%E4%B8%8E%E8%A7%A3%E6%9E%84","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/a2c0bb73-9718-48fc-b0aa-3358adc422af/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/a2c0bb73-9718-48fc-b0aa-3358adc422af/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/a2c0bb73-9718-48fc-b0aa-3358adc422af","page_url":"https://workshop.closeclaw.top/api/ai/books/a2c0bb73-9718-48fc-b0aa-3358adc422af/page","search_url":"https://workshop.closeclaw.top/api/ai/books/a2c0bb73-9718-48fc-b0aa-3358adc422af/search"},"page":{"printed_page":229,"pdf_page":250,"physical_index":250,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"6e05f51ffd2d14a95cf4a37ad8c2a30b4cce6f3198b8cca79c2bc291a53bfc8a"},"chapter":"第七章骚动的广告业","content":"来自新媒体的竞争、非传媒公司的宣传能力的增长，以及日用品公司处理掉膨胀的存货的强烈需求，这些因素加在一起，就使得客户在与广告代理商（这些代理商单单在2000\\~2004年，就裁减了7万个工作岗位，占行业总数的14.4%23）和商业化的传媒公司交易时占尽天时地利。构成三足鼎立的各个成员命运的变化表明，它们之间的关系也在变化之中。一位敏锐的分析家总结到：“当广告客户而不是广告代理商主宰一切时，广告业的世界就变天了。但是，这还只是一件正在发生的事情。”[24]\n\n第七章 骚动的广告业\n\n①联合利华：全球最知名的日用消费品公司，1930年由荷兰人造黄油公司与英国利华兄弟制皂公司合并成立。产品销往150个国家，在90个国家拥有生产基地。主要产品为家庭及个人护理用品、食品及饮料、冰淇淋，同时涉足房地产等行业。——译注\n\n②贺曼：1911年创立的美国公司，是全球最具代表性的国际品牌之一。贺曼业务涉及十分广泛，包括贺卡、文具、服装、寝具、化妆品、电子贺卡、电脑软件、数码娱乐、电视频道等，产品畅销100多个国家。—译注\n\n③三角洲航空公司：美国著名的国际航空公司之一，2005年申请破产。译注\n\n④ 星巴克：国际著名咖啡连锁店，公司在世界28个国家共建有5689家连锁店。——译注\n\n229","previous_page":228,"next_page":230}