{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"a2c0bb73-9718-48fc-b0aa-3358adc422af","title":"信息拜物教 批判与解构","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787802309937","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"a2c0bb73-9718-48fc-b0aa-3358adc422af","id":"a2c0bb73-9718-48fc-b0aa-3358adc422af","uuid":"a2c0bb73-9718-48fc-b0aa-3358adc422af","title":"信息拜物教 批判与解构","normalized_title":"信息拜物教批判与解构","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787802309937","isbns":["9787802309937"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":353,"navigation_url":"https://workshop.closeclaw.top/ai/book/a2c0bb73-9718-48fc-b0aa-3358adc422af","title_url":"https://workshop.closeclaw.top/ai/title/%E4%BF%A1%E6%81%AF%E6%8B%9C%E7%89%A9%E6%95%99%20%E6%89%B9%E5%88%A4%E4%B8%8E%E8%A7%A3%E6%9E%84","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/a2c0bb73-9718-48fc-b0aa-3358adc422af/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/a2c0bb73-9718-48fc-b0aa-3358adc422af/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/a2c0bb73-9718-48fc-b0aa-3358adc422af","page_url":"https://workshop.closeclaw.top/api/ai/books/a2c0bb73-9718-48fc-b0aa-3358adc422af/page","search_url":"https://workshop.closeclaw.top/api/ai/books/a2c0bb73-9718-48fc-b0aa-3358adc422af/search"},"page":{"printed_page":239,"pdf_page":260,"physical_index":260,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"8ae13aa519cb54c4b0a92729204f560187cc723e9aec8ca0763adea735ae97e3"},"chapter":"第七章骚动的广告业","content":"五年以后，相同的趋势变得更为强烈。内部档案显示，为了拉拢数十名尚不认同其止痛处方药“Vioxx”的知名“问题”医生，默克公司的官员计划甩给他们为临床试验付费、咨询、赠予等诱饵。尽管默克坚持说这是“教育”支出，文件中却是在“预计结果/投资回报”中提到它们的。[77]报道药物安全性和有效性并发表在著名医学杂志上的文章，现在总是被主要制药公司用作营销工具。结果就是，临床试验的发现被不完整地报道，对赞助公司的药物有利的结果被挑了出来。78相反，如果治疗方法缺乏商业潜力，尽管它们可能效果显著，也会被埋没。一则新闻报道对此解释道：\n\n“.…有人告诉心情抑郁的病人要锻炼吗？同背后纠集了制药工业的研究和营销力量的抗抑郁药物不同，锻炼则不需要研究，也没有广告支出。结果，有利于锻炼的研究总是势单力薄，不足以在主要的医学期刊上发表。没有市场的拉动，研究就得不到关注。”[79]\n\n第七章 骚动的广告业\n\n①强生公司：美国的一家国际知名企业，产品包括诸多领域，主要是医疗器械产品和药品。译注\n\n239","previous_page":238,"next_page":240}