{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"a2c0bb73-9718-48fc-b0aa-3358adc422af","title":"信息拜物教 批判与解构","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787802309937","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"a2c0bb73-9718-48fc-b0aa-3358adc422af","id":"a2c0bb73-9718-48fc-b0aa-3358adc422af","uuid":"a2c0bb73-9718-48fc-b0aa-3358adc422af","title":"信息拜物教 批判与解构","normalized_title":"信息拜物教批判与解构","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787802309937","isbns":["9787802309937"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":353,"navigation_url":"https://workshop.closeclaw.top/ai/book/a2c0bb73-9718-48fc-b0aa-3358adc422af","title_url":"https://workshop.closeclaw.top/ai/title/%E4%BF%A1%E6%81%AF%E6%8B%9C%E7%89%A9%E6%95%99%20%E6%89%B9%E5%88%A4%E4%B8%8E%E8%A7%A3%E6%9E%84","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/a2c0bb73-9718-48fc-b0aa-3358adc422af/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/a2c0bb73-9718-48fc-b0aa-3358adc422af/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/a2c0bb73-9718-48fc-b0aa-3358adc422af","page_url":"https://workshop.closeclaw.top/api/ai/books/a2c0bb73-9718-48fc-b0aa-3358adc422af/page","search_url":"https://workshop.closeclaw.top/api/ai/books/a2c0bb73-9718-48fc-b0aa-3358adc422af/search"},"page":{"printed_page":241,"pdf_page":262,"physical_index":262,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"a32a9f68dbaebd9a58f2019859c6afa72395883e8147db5c5ee366d038fb52eb"},"chapter":"第七章骚动的广告业","content":"在制度层面，赞助体系已经对文化的创造过程起了根本性作用。例如，一项严谨的学术研究强调，在电视游戏领域，“营销决定和游戏设计之间是共生共死的关系”，“营销问题早已进入游戏开发的过程，这使得在开发游戏的起初阶段就要把它当作具有特许权的东西，它的营销潜力可以被延伸进入跨文化空间，可以随时间的推移而更新。”[89]\n\n第三个趋势是越来越丰富的数据以反方向流动，即从个人直接到广告客户。这种趋势不但证明了赞助体系的不平稳情况，还发展了以往的做法，让人感到不安。\n\n数十年来，资本对市场商品和服务需求的长期增加激励着人们系统地了解消费者。在这种环境下，赞助体系对本土实践越来越强的依赖同样激发它不断探查周围文化。但是，要触动本土文化的脉搏为广告客户的“磨房”提供音乐、服装款式、流行风格以及俚语等谷物原料需要永不衰落的洞察力。考察人口的情况也是必要的，这包括衡量和预测购买力，还包括测绘商业传媒受众的人口分布情况，绘制人们的注意力与某种节目、风格和传媒之间的关系图示，以确定广告投人的比例。所有这些考察受众的方式一直是商业传媒体系的组成部分。[90]历史学者维多利亚·格拉齐亚（Victoria de Grazia）写到：“20世纪 30年代早期对消费者支出的公共以及私人调查就已达几百种，美国人已经把自己的细枝末节全部暴露给各种调查和考察了。”[91]\n\n第七章 骚动的广告业\n\n241","previous_page":240,"next_page":242}