{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"a2c0bb73-9718-48fc-b0aa-3358adc422af","title":"信息拜物教 批判与解构","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787802309937","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"a2c0bb73-9718-48fc-b0aa-3358adc422af","id":"a2c0bb73-9718-48fc-b0aa-3358adc422af","uuid":"a2c0bb73-9718-48fc-b0aa-3358adc422af","title":"信息拜物教 批判与解构","normalized_title":"信息拜物教批判与解构","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787802309937","isbns":["9787802309937"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":353,"navigation_url":"https://workshop.closeclaw.top/ai/book/a2c0bb73-9718-48fc-b0aa-3358adc422af","title_url":"https://workshop.closeclaw.top/ai/title/%E4%BF%A1%E6%81%AF%E6%8B%9C%E7%89%A9%E6%95%99%20%E6%89%B9%E5%88%A4%E4%B8%8E%E8%A7%A3%E6%9E%84","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/a2c0bb73-9718-48fc-b0aa-3358adc422af/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/a2c0bb73-9718-48fc-b0aa-3358adc422af/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/a2c0bb73-9718-48fc-b0aa-3358adc422af","page_url":"https://workshop.closeclaw.top/api/ai/books/a2c0bb73-9718-48fc-b0aa-3358adc422af/page","search_url":"https://workshop.closeclaw.top/api/ai/books/a2c0bb73-9718-48fc-b0aa-3358adc422af/search"},"page":{"printed_page":244,"pdf_page":265,"physical_index":265,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"f1520a52168a3e9d12acb7ad262148657556abf027357dab51b9058e0cb333ce"},"chapter":"第七章骚动的广告业","content":"但是，赞助体系还在继续成长，并且，我们不应该只是简单地用“操纵性的词语和意象如何进入公共的和私人的生活”这样的话来衡量它的扩张。因为，无论在任何事物上操纵成功与否，社会优先性是什么的问题都是最根本的。它已经超越了报纸设专版讨论时尚、商业和体育以吸引读者进入对赞助商有利的氛围这一事实；超越了电视网络依赖不变的系列格式以便如愿地招揽观众并把观众卖给广告商的事实；超越了杂志和因特网站在赞助商的命令下搅动编辑与广告并把二者混淆等等事实。它还超越了从广告客户的利益出发、那些能够吸引“最需要的”人群的形式最受青睐而其他形式则遭到排挤的事实；以及单个节目和作品甚至整个传媒行业都被它们对商业赞助者有何种价值决定这一事实。似乎这一切还不够，总体上，日常生活的方方面面都是为销售职能服务的，以至于事实上任何文化实践领域都可以做出调整，以适应出资人的要求。文化已经被所有权利益控制，与民主渐渐远离。我们将会在第八章看到，移动通信显著增强了市场力量的专制。\n\n注 释\n\n信息拜物教：批判与解构\n\n244","previous_page":243,"next_page":245}