{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"a31b1606-7526-4f42-a12d-1edcb41ff0e7","title":"DIGITAL LABOR THE INTERNET AS PLAYGROUND AND FACTORY","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9780415896948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"a31b1606-7526-4f42-a12d-1edcb41ff0e7","id":"a31b1606-7526-4f42-a12d-1edcb41ff0e7","uuid":"a31b1606-7526-4f42-a12d-1edcb41ff0e7","title":"DIGITAL LABOR THE INTERNET AS PLAYGROUND AND FACTORY","normalized_title":"digitallabortheinternetasplaygroundandfactory","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9780415896948","isbns":["9780415896948","9780415896955","9780203145791"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":267,"navigation_url":"https://workshop.closeclaw.top/ai/book/a31b1606-7526-4f42-a12d-1edcb41ff0e7","title_url":"https://workshop.closeclaw.top/ai/title/DIGITAL%20LABOR%20THE%20INTERNET%20AS%20PLAYGROUND%20AND%20FACTORY","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/a31b1606-7526-4f42-a12d-1edcb41ff0e7/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/a31b1606-7526-4f42-a12d-1edcb41ff0e7/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/a31b1606-7526-4f42-a12d-1edcb41ff0e7","page_url":"https://workshop.closeclaw.top/api/ai/books/a31b1606-7526-4f42-a12d-1edcb41ff0e7/page","search_url":"https://workshop.closeclaw.top/api/ai/books/a31b1606-7526-4f42-a12d-1edcb41ff0e7/search"},"page":{"printed_page":135,"pdf_page":142,"physical_index":142,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"e287578aa9fc366c2a300ab0e6423b8ff64a0530009a4816b0f6e5d3d4714861"},"chapter":"DIGITAL LABOR","content":"Third, the cinematic spectacles produced by Hollywood and the Soviet Union in the 1930s generally sought to affirm official culture and deny the grimmer aspects of economic and social life. In contrast, blogs persist in a setting of total mediality: anything can be found, said, seen on the Internet. With publicity as the ideology of communicative capitalism, everything can be said; nothing need be denied. Every aspect of contemporary life is reflected upon, criticized, mocked and then the reflections, criticisms, andmockeries are themselves reflected upon criticized, mocked... did we go too far? In this setting, nothing is unworthy of comment or commentary. Every aspect of theordinary and everyday matters to someone—forlike a second. Blogs say that whatever happens to me matters—in and of itself. Andin this reflexive environment, even the fact that my posts are boring, that the arguments in my little segment of the blogipelago have an intensity far beyond merit, that the escapades of celebrities captured by TMZare trivial, even all these facts are known and discussed. Most of the time, the repetitiveintensities of blog drama are inversions of politics, rapidly circulating differences and modulations that ensure that nothing changes. Sometimes the intensities accumulate, “punctuated by catastrophic events, which are both creative and destructive.\"17 Markets boom and bust; terrorists attack; a children's book becomes a global sensation. The circuits adjust and recalibrate, capturing the new again in the snares of communicative capitalism.\n\nFourth, just as the official myth of fulfillment through factory labor collapsed with the end of Stalinism (people didn't have to pretend anymore that it was true; they still had to go to work), the myth of idealized domesticity crumpled in the United States, in part because of the achievements of feminism, in part because the realities of divorce, infidelity, addiction, and abuse made its fantasy impossible to sustain. Television and feminism both made the personalpolitical, erasing the fragile and imaginary boundaries between public and private, a line that made little sense after the rise of the social. In the remnants ofthe myth of idealized domesticity, ideals of individual freedom and creativity are promoted. Personal satisfaction takes the place of familial duty. Differently put, family life is supposed to be personally rewarding (rather than a duty or expectation). When family life fails to satisfy, it is examined and diagnosed, offered remedies and supplements—the family better succeed, because the brutal competition of neoliberalism offers neither shelter nor respite. Communicative capitalism provides the form and vehicle for the individualized consumption, participation, and creative needs expressionof subjects compelled to be personally satisfied.\n\nCorrelative to the erasure of the always-tenuous distinction betweenthe public and private spheres is the dissolution of the boundary between work and play\n\nWhatever Blogging\n\n135","previous_page":null,"next_page":null}