{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"a31b1606-7526-4f42-a12d-1edcb41ff0e7","title":"DIGITAL LABOR THE INTERNET AS PLAYGROUND AND FACTORY","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9780415896948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"a31b1606-7526-4f42-a12d-1edcb41ff0e7","id":"a31b1606-7526-4f42-a12d-1edcb41ff0e7","uuid":"a31b1606-7526-4f42-a12d-1edcb41ff0e7","title":"DIGITAL LABOR THE INTERNET AS PLAYGROUND AND FACTORY","normalized_title":"digitallabortheinternetasplaygroundandfactory","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9780415896948","isbns":["9780415896948","9780415896955","9780203145791"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":267,"navigation_url":"https://workshop.closeclaw.top/ai/book/a31b1606-7526-4f42-a12d-1edcb41ff0e7","title_url":"https://workshop.closeclaw.top/ai/title/DIGITAL%20LABOR%20THE%20INTERNET%20AS%20PLAYGROUND%20AND%20FACTORY","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/a31b1606-7526-4f42-a12d-1edcb41ff0e7/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/a31b1606-7526-4f42-a12d-1edcb41ff0e7/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/a31b1606-7526-4f42-a12d-1edcb41ff0e7","page_url":"https://workshop.closeclaw.top/api/ai/books/a31b1606-7526-4f42-a12d-1edcb41ff0e7/page","search_url":"https://workshop.closeclaw.top/api/ai/books/a31b1606-7526-4f42-a12d-1edcb41ff0e7/search"},"page":{"printed_page":159,"pdf_page":166,"physical_index":166,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"e1be7f24ed62f4375e12046ae90f12fccd012a0f30d44f4e07f57260ce2cdb06"},"chapter":"DIGITAL LABOR","content":"The alienated world envisioned by interactive marketers is one in which all of our actions (and the ways in which they are aggregated and sorted) are systematically turned back upon us. It is, in the end, a disturbing vision: an informational– ized world in which the very atmosphere through which we move has become privatized and commercialized. Every message we write, every video we post, every item we buy or view, our time-space paths and patterns of social interaction all become data points in algorithms for sorting, predicting, and managing our behavior. Some of these data points are spontaneous, the result of the intentional action of consumers; others are induced, the result of ongoing, randomized experiments. The complexity of the algorithm and the opacity of correlation render it all but impossible for those without access to the databases to determine why they may have been denied a loan, targeted for a particular political campaign message, or saturated with ads at a particular time and place when they have been revealed to be most vulnerable to marketing. Much will hinge on whether the power to predict can be translated into the ability to manage behavior, but this is the bet that marketers are making. Or, more accurately, this is the bet that à society makes when it turns to à monitoring-based system of data mining and predictive analytics as a means for supporting its information and communication infrastructure.\n\nIn part, the question of whether exploitation applies to forms of free labor hinges on an attempt to hold separate the realms of leisure, consumption, and domesticity from the workplace proper. Marx's critique of capitalism emerged within the context of a distinctly modern realm of differentiation. The development of wage labor relied on maintaining a clear distinction between the workplace and other realms of social life—not least for the purposes of surveillance and monitoring. Interactive digital technologies facilitate forms of de-differentiation that challenge this clear-cut distinction: we can work from home and socialize in our workplaces, thanks to mobile phones, text messaging, portable computers, and so on. At the same time, the cultural and economic shifts associated with the development of so-called immaterial labor capitalize on the capture of activities that blur clear-cut distinctions between realms of leisure, labor, and domesticity. As Terranova puts it, quoting Toni Negri: “The social factory’ describes a process whereby ‘work processes have shifted from the factory to society, thereby setting in motion a truly complex machine.\"24 When we help build the value of Facebook with work we do at home, while on the train, or on the beach, we are participating in this social factory.\n\nAt the same time, the line between online creativity and the workplace proper is becoming much less clear in many professional contexts. Academics, politicians, and TV producers alike are encouraged to blog, send tweets, and network online to promote themselves and their work. A researcher who studies public broadcasting recently told me that whereas once upon a time television producers put their work in “the can\" and could then be elsewhere when it aired, now they are expected to be online, following the online discussion and posting tweets in response to viewer comments when their programs air.\n\nEstranged Free Labor\n\n159","previous_page":158,"next_page":160}