{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"a31b1606-7526-4f42-a12d-1edcb41ff0e7","title":"DIGITAL LABOR THE INTERNET AS PLAYGROUND AND FACTORY","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9780415896948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"a31b1606-7526-4f42-a12d-1edcb41ff0e7","id":"a31b1606-7526-4f42-a12d-1edcb41ff0e7","uuid":"a31b1606-7526-4f42-a12d-1edcb41ff0e7","title":"DIGITAL LABOR THE INTERNET AS PLAYGROUND AND FACTORY","normalized_title":"digitallabortheinternetasplaygroundandfactory","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9780415896948","isbns":["9780415896948","9780415896955","9780203145791"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":267,"navigation_url":"https://workshop.closeclaw.top/ai/book/a31b1606-7526-4f42-a12d-1edcb41ff0e7","title_url":"https://workshop.closeclaw.top/ai/title/DIGITAL%20LABOR%20THE%20INTERNET%20AS%20PLAYGROUND%20AND%20FACTORY","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/a31b1606-7526-4f42-a12d-1edcb41ff0e7/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/a31b1606-7526-4f42-a12d-1edcb41ff0e7/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/a31b1606-7526-4f42-a12d-1edcb41ff0e7","page_url":"https://workshop.closeclaw.top/api/ai/books/a31b1606-7526-4f42-a12d-1edcb41ff0e7/page","search_url":"https://workshop.closeclaw.top/api/ai/books/a31b1606-7526-4f42-a12d-1edcb41ff0e7/search"},"page":{"printed_page":195,"pdf_page":202,"physical_index":202,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"36fa961ca690a5f9d7935f39bca708843111a7f4633bb8741f72df5598f1181a"},"chapter":"DIGITAL LABOR","content":"If indeed machinima extend the world of game play, how are players cocreating this world? Antifarmer machinima produces overtly racist narrative space to attach to a narrative that, while carefully avoiding overt references to racism or racial conflict in our world, is premised upon a racial war in an imaginary world—the World of Azeroth.While Jenkins (2006) celebrates the way that fans, particularly female fans, have extended the worlds of Star Trek in truly liberatory ways, inserting homosexual narratives between Captain Kirk andSpock that the franchise would never permit or endorse, a closer look at user-produced content from warcraftmovies.comreveals a contraction and retrenchmentof concepts of gender, race, and nation rather than their enlargement.\n\nWarcraftmovies.com, the most popular World of Warcraftmachinima website, organizes its user-generated content under several categories.“Underground\" machinima deals with topics such as “bug/exploit,\" “exploration,\"and “gold farming.\" Ni Hao (A Gold Farmer's Story), by “Nyhm\" of “Madcow Studios,\" has earned a “4x Platinum\" rating, the highest available, from warcraftmovies.com, and the video is also available on YouTube, where ithas been viewed 533,567 times, has been favorited 1,998 times, and has produced 981 comments from users (Ni Hao). This extremely popular, visually sophisticated machinima music video features new lyrics sung over the instrumental track of Akon's hit hip-hop song \"Smack That.\" This polemical anti-Asian machinima's chorus is:\n\nI see you farmin primals in Shadow moon Valley, 10 cents an hour's good money when you are Chinese, I buy your auctions you sell my gold right back to me, feels like you're bendin' me over, you smile and say “ni hao' and farm some gold, “ni hao\" it's getting old, ni hao, oh. (see Figure 11.1)\n\nThe claim that“10 cents an hour's good money when you are Chinese\" displays awareness that the farmers' incentive for exploiting or “bending over\"betterresourced players comes from economic need. Another part of the video shows a farmer shoveling gold into a vault, with the subtitled lyric \"IGE'smaking bank now.\" The International Gaming Exchange is one of the largest resellers of gold, avatar level-ups, and other virtual property, and it is a U.S. business, not an Asian one. Nonetheless, this commentary on the gold farming economic system resorts to thefull gamut of racial stereotypes, including aChinese flag as the background for à video scene of a sexy singing female troll in a scanty outfit flanked by the human farmers wielding pickaxesand shovels.\n\nLater in the video, a Chinese gold farmer is killed by another player, who comments as he kneels next to the corpse that “this China-man gets fired, that's one farmer they'll have to replace, not supposed to be here in the first place\"(see Figure 11.2). Clearly, Asian players—specifically those suspected of being farmers but, as can be seen in this image, all “China-men\"—have a diminished status on WoW: manyAmerican players fail to see them as “people.\" As Cartman notes in the Emmy Award-winning “Make Love Not Warcraft\" episode of South Park,\n\nDon't Hate the Player, Hate the Game\n\n195","previous_page":194,"next_page":196}