{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"a31b1606-7526-4f42-a12d-1edcb41ff0e7","title":"DIGITAL LABOR THE INTERNET AS PLAYGROUND AND FACTORY","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9780415896948","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"a31b1606-7526-4f42-a12d-1edcb41ff0e7","id":"a31b1606-7526-4f42-a12d-1edcb41ff0e7","uuid":"a31b1606-7526-4f42-a12d-1edcb41ff0e7","title":"DIGITAL LABOR THE INTERNET AS PLAYGROUND AND FACTORY","normalized_title":"digitallabortheinternetasplaygroundandfactory","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9780415896948","isbns":["9780415896948","9780415896955","9780203145791"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":267,"navigation_url":"https://workshop.closeclaw.top/ai/book/a31b1606-7526-4f42-a12d-1edcb41ff0e7","title_url":"https://workshop.closeclaw.top/ai/title/DIGITAL%20LABOR%20THE%20INTERNET%20AS%20PLAYGROUND%20AND%20FACTORY","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/a31b1606-7526-4f42-a12d-1edcb41ff0e7/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/a31b1606-7526-4f42-a12d-1edcb41ff0e7/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/a31b1606-7526-4f42-a12d-1edcb41ff0e7","page_url":"https://workshop.closeclaw.top/api/ai/books/a31b1606-7526-4f42-a12d-1edcb41ff0e7/page","search_url":"https://workshop.closeclaw.top/api/ai/books/a31b1606-7526-4f42-a12d-1edcb41ff0e7/search"},"page":{"printed_page":38,"pdf_page":45,"physical_index":45,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"6a4247a099905b8db6ffeeef8a6166cecc13cd6bbd7db0eaf63a0b7f904d9286"},"chapter":"DIGITAL LABOR","content":"Is it possible to look beyond the totalizing hype of the managerial literature but alsobeyond some of the conceptual limits of Barbrook's gift economy model? We will look at some possible explanation for the coexistence, within the debate about the digital economy, of discourses that see it as an oppositional movement and others that see it as a functional development to new mechanisms of extraction of value. Is the end of Marxist alienation wished for by the manager guru the same thing as the gift economy heralded by leftist discourse?\n\nWe can start undoing this deadlock by subtracting the label “digital economy\"from its exclusive anchorage within advanced forms of labor (we can start then by depioneering it). This chapter describes the digital economy as a specific mechanism of internal capture of larger pools of social and cultural knowledge The digital economy is an important area of experimentation with value and free cultural/affective labor. It is about specific forms of production (web design, multimedia production, digital services, and so on), but it is also about forms of labor we do not immediately recognize as such: chat, real-life stories, mailing lists, amateur newsletters, and so on. These types ofcultural andtechnical labor are not produced by capitalism in any direct, cause-and-effect fashion; that is, they have not developed simply as an answer to the economic needs of capital. However, they have developed in relation to the expansion of the cultural industries and are part of a process of economic experimentation with the creation of monetary value out of knowledge/culture/affect.\n\nThis process is different from that described by popular, left-wing wisdom about the incorporation of authentic cultural moments: it is not, then, about the bad boys of capital moving in on underground subcultures or subordinate cultures and incorporating the fruits of their production (styles, languages, music) into the media food chain. This process is usually considered the end of a particular cultural formation, or at least the end of its authentic phase. After incorporation, local cultures are picked up and distributed globally, thus contributing to cultural hybridization or cultural imperialism (depending on whom you listen to). Rather than capital incorporating from the outside the authentic fruits of the collective imagination, it seems more reasonable to think of cultural flows as originating within a field that is always and already capitalism. Incorporation is not about capital descending on authentic culture but a more immanent process of channeling collective labor (even as cultural labor) into monetary flows and its structuration within capitalist business practices.\n\n38\n\nThe ShiftingSites of Labor Markets","previous_page":37,"next_page":39}