{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"ae053936-f6b1-488b-8973-bb2332d1be14","title":"数字技术研究","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787308182003","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"ae053936-f6b1-488b-8973-bb2332d1be14","id":"ae053936-f6b1-488b-8973-bb2332d1be14","uuid":"ae053936-f6b1-488b-8973-bb2332d1be14","title":"数字技术研究","normalized_title":"数字技术研究","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787308182003","isbns":["9787308182003"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":790,"navigation_url":"https://workshop.closeclaw.top/ai/book/ae053936-f6b1-488b-8973-bb2332d1be14","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E5%AD%97%E6%8A%80%E6%9C%AF%E7%A0%94%E7%A9%B6","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/ae053936-f6b1-488b-8973-bb2332d1be14/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/ae053936-f6b1-488b-8973-bb2332d1be14/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/ae053936-f6b1-488b-8973-bb2332d1be14","page_url":"https://workshop.closeclaw.top/api/ai/books/ae053936-f6b1-488b-8973-bb2332d1be14/page","search_url":"https://workshop.closeclaw.top/api/ai/books/ae053936-f6b1-488b-8973-bb2332d1be14/search"},"page":{"printed_page":36,"pdf_page":60,"physical_index":60,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"a115076c2252d0598769ca493958b8d1ef8407820424e921c34e1521aceede4b"},"chapter":"第2章 数字技术研究的领域","content":"关键的是，这种增长并不是对数字编码技术成就的直接反映。与数字化相关的增长历来被认为是技术革新与文化实践及偏好的生成性相互作用的结果。对这种相互作用的理解本身就对经济学家及营销研究人员有着极大的吸引力。数字经济仍然保持着独特的消费结构(Rayna,2008)。比如，一方面，普遍存在的动态“网络效应”能够刺激革新与增长。另一方面，它也可能成为“锁定于”某些品牌与服务的根源。\n\n总而言之，数字世界当前的格局并不是由实现了某些直接因果联系或影响的简单模式的数字编码技术引起的。我们现在看到的情况是从技术设计与文化偏好间复杂的互动中引发的。社会科学家们已痴迷于理解这样的动态结构，并且进而产生出了许多将这种结构理论化的念头，这种理论化被称为“技术的社会建构”(SCOT)(Bijkeret al.，1987)。特别要警醒的一点是，这些研究人员常常鼓动人们关注一个假设，即数字化带来剧烈的间断性，影响了我们的思考、行为、与他人的交往及对这个世界的描绘(如Weinberger，2002)。当前的新技术可以说是延续了被融入人类建设与工艺中的技术发展史(Sennett2008;Sigfried，1948)。新媒体一直致力于转变我们思考与再现自身经历的模式(Friedberg,2006;Olson,1994)。\n\n32\n\n数字技术研究(世哲手册)\n\n36","previous_page":35,"next_page":37}