{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"bbcce9bd-b637-4fa6-8a80-dadabab80104","title":"数字化生存 20周年纪念版","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787121307362","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"bbcce9bd-b637-4fa6-8a80-dadabab80104","id":"bbcce9bd-b637-4fa6-8a80-dadabab80104","uuid":"bbcce9bd-b637-4fa6-8a80-dadabab80104","title":"数字化生存 20周年纪念版","normalized_title":"数字化生存20周年纪念版","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787121307362","isbns":["9787121307362"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":362,"navigation_url":"https://workshop.closeclaw.top/ai/book/bbcce9bd-b637-4fa6-8a80-dadabab80104","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E5%AD%97%E5%8C%96%E7%94%9F%E5%AD%98%2020%E5%91%A8%E5%B9%B4%E7%BA%AA%E5%BF%B5%E7%89%88","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/bbcce9bd-b637-4fa6-8a80-dadabab80104/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/bbcce9bd-b637-4fa6-8a80-dadabab80104/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/bbcce9bd-b637-4fa6-8a80-dadabab80104","page_url":"https://workshop.closeclaw.top/api/ai/books/bbcce9bd-b637-4fa6-8a80-dadabab80104/page","search_url":"https://workshop.closeclaw.top/api/ai/books/bbcce9bd-b637-4fa6-8a80-dadabab80104/search"},"page":{"printed_page":111,"pdf_page":182,"physical_index":182,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"115daa6f465f5efd9309d0c9459fec57e73014f16300655b699ee9d291a4de1e"},"chapter":"20周年纪念版 数字化生存 一本影响千百万人的互联网启蒙经典著作","content":"3.虚拟现实\n\n矛盾修饰与重复修饰\n\n麦克·哈默（MikeHammer，不是那个侦探[1]，而是全球首屈一指的企业名医或者所谓的“企业形象再造工程师”，他将“企业变革”(corporate change）形容为一种几乎要变为重复修饰的矛盾修饰（基础稳固的大企业却需要变革!)。所谓“重复修饰”，是指像在“某人自己的心目中”这类重复累赘的表述；而矛盾修饰，则是像“人工智能”或“飞机食品”等显而易见的矛盾组合。重复修饰和矛盾修饰是否恰好相反，还有争论的余地，但倘若我们要颁发“最佳矛盾修饰奖”，那么“虚拟现实”一词一定榜上有名。\n\n假如我们把组成“虚拟现实”一词的“虚拟”和“现实”两个部分看成“相等的两半”(equalhalves)，那么把“虚拟现实”当成一个重复修饰的概念似乎更有道理。虚拟现实能使人造事物像真实事物一样逼真，甚至比真实事物还要逼真。\n\nPart 2|个性化界面\n\n111\n\n[1]此人恰好与美国作家米基·斯比兰(MickeySpillane)系列惊险小说中的主人公麦克·哈默侦探同名同姓。","previous_page":110,"next_page":112}