{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"bbcce9bd-b637-4fa6-8a80-dadabab80104","title":"数字化生存 20周年纪念版","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787121307362","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"bbcce9bd-b637-4fa6-8a80-dadabab80104","id":"bbcce9bd-b637-4fa6-8a80-dadabab80104","uuid":"bbcce9bd-b637-4fa6-8a80-dadabab80104","title":"数字化生存 20周年纪念版","normalized_title":"数字化生存20周年纪念版","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787121307362","isbns":["9787121307362"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":362,"navigation_url":"https://workshop.closeclaw.top/ai/book/bbcce9bd-b637-4fa6-8a80-dadabab80104","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E5%AD%97%E5%8C%96%E7%94%9F%E5%AD%98%2020%E5%91%A8%E5%B9%B4%E7%BA%AA%E5%BF%B5%E7%89%88","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/bbcce9bd-b637-4fa6-8a80-dadabab80104/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/bbcce9bd-b637-4fa6-8a80-dadabab80104/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/bbcce9bd-b637-4fa6-8a80-dadabab80104","page_url":"https://workshop.closeclaw.top/api/ai/books/bbcce9bd-b637-4fa6-8a80-dadabab80104/page","search_url":"https://workshop.closeclaw.top/api/ai/books/bbcce9bd-b637-4fa6-8a80-dadabab80104/search"},"page":{"printed_page":165,"pdf_page":236,"physical_index":236,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"2e7159e4cf84d867068a535507f41a9700e649b5ac0b369dcb46c793d6230c19"},"chapter":"20周年纪念版 数字化生存 一本影响千百万人的互联网启蒙经典著作","content":"如果媒体（media）这个词的第一个字母大写时，它（Media）几乎就等同于大众传媒(massmedia)。拥有广大的受众会带来大笔的广告收入，用来支付庞大的节目制作费用。无线的广播电视媒体更进一步确立了广告的正当性，因为频谱是公众资产，信息和娱乐就应该“免费”为观众所享有。\n\n向广告说再见\n\n另外，杂志采用的是私人发行网络，成本由广告商和读者共同分担。作为显然是非同步传输信息的媒体，杂志提供了宽泛得多的经济和人口统计学模式，而且事实上可能为电视的未来扮演先导的角色。在读者定位较窄的市场中繁衍成长并不一定会损害内容，而且杂志还把一部分的成本负担转嫁到读者身上。有些专业杂志根本就没有广告。\n\n未来的数字化媒体会更经常地采用论次计费的方式，而不只是建立在要么什么都有、要么什么也没有的基础上，它会更像报纸和杂志一样，由消费者和广告商一起分担成本。在某些情况下，消费者可以选择接收不含广告的材料，只是得掏更多的钱。在另外一些情况下，广告则变得非常个人化，以致我们几乎分辨不清什么是新闻，什么是广告了。这时，我们可以说，广告就是新闻。\n\n今天，媒体的经济模式几乎都是把信息和娱乐大力“推”到公众面前，明天的媒体则会同样或者更多地注重于“拉”力：你和我都入了网，可以像在图书馆或录像带出租点一样，找出我们想要的资料。我们可以直接提出要求，或是由界面代理人替我们提出来。\n\nPart 3数字化生活\n\n165","previous_page":164,"next_page":166}