{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"bbcce9bd-b637-4fa6-8a80-dadabab80104","title":"数字化生存 20周年纪念版","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787121307362","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"bbcce9bd-b637-4fa6-8a80-dadabab80104","id":"bbcce9bd-b637-4fa6-8a80-dadabab80104","uuid":"bbcce9bd-b637-4fa6-8a80-dadabab80104","title":"数字化生存 20周年纪念版","normalized_title":"数字化生存20周年纪念版","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787121307362","isbns":["9787121307362"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":362,"navigation_url":"https://workshop.closeclaw.top/ai/book/bbcce9bd-b637-4fa6-8a80-dadabab80104","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E5%AD%97%E5%8C%96%E7%94%9F%E5%AD%98%2020%E5%91%A8%E5%B9%B4%E7%BA%AA%E5%BF%B5%E7%89%88","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/bbcce9bd-b637-4fa6-8a80-dadabab80104/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/bbcce9bd-b637-4fa6-8a80-dadabab80104/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/bbcce9bd-b637-4fa6-8a80-dadabab80104","page_url":"https://workshop.closeclaw.top/api/ai/books/bbcce9bd-b637-4fa6-8a80-dadabab80104/page","search_url":"https://workshop.closeclaw.top/api/ai/books/bbcce9bd-b637-4fa6-8a80-dadabab80104/search"},"page":{"printed_page":4,"pdf_page":75,"physical_index":75,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"701e86e942433a3c99135ff3bb56e9fd57eb7c785154fee82e0dfb414063c461"},"chapter":"20周年纪念版 数字化生存 一本影响千百万人的互联网启蒙经典著作","content":"在信息和娱乐业中，比特和原子常常被混为一谈。书籍出版商到底属于信息传输业(传送比特)，还是制造业(制造原子)呢?过去的答案是两者兼跨，但是当信息装置越来越普遍而易于使用时，这一切将很快得到改变。现在信息装置还很难（尽管不是不可能）和一本书的品质竞争。\n\n书籍不仅印刷清晰，而且重量轻、容易翻阅，价钱也不是太贵。但是，要把书籍送到你的手中，却必须经过运输和储存等种种环节。拿教科书来说，成本中的45%是库存、运输和退货的成本。更糟的是，印刷的书籍可能会绝版(out ofprint)。数字化的电子书却永远不会这样，它们始终存在。\n\n其他媒介面临的风险和机会更是近在眼前。第一批被比特取代的娱乐原子将是录像带出租点中的录像带。租借录像带有一点很不方便，就是消费者必须归还这些原子，如果你把它们随手一塞忘了归还，还得付罚款（美国录像带出租业120亿美元的营业额中，据说有30亿美元来自罚款)。由于数字化产品本身的方便性、经济上的强制驱动和管制解除等因素的共同作用，其他媒体也会迈向数字化，而且其速度将会很快。\n\n004\n\n|beingdigital |数字化生存","previous_page":3,"next_page":5}