{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"bbcce9bd-b637-4fa6-8a80-dadabab80104","title":"数字化生存 20周年纪念版","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787121307362","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"bbcce9bd-b637-4fa6-8a80-dadabab80104","id":"bbcce9bd-b637-4fa6-8a80-dadabab80104","uuid":"bbcce9bd-b637-4fa6-8a80-dadabab80104","title":"数字化生存 20周年纪念版","normalized_title":"数字化生存20周年纪念版","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787121307362","isbns":["9787121307362"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":362,"navigation_url":"https://workshop.closeclaw.top/ai/book/bbcce9bd-b637-4fa6-8a80-dadabab80104","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E5%AD%97%E5%8C%96%E7%94%9F%E5%AD%98%2020%E5%91%A8%E5%B9%B4%E7%BA%AA%E5%BF%B5%E7%89%88","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/bbcce9bd-b637-4fa6-8a80-dadabab80104/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/bbcce9bd-b637-4fa6-8a80-dadabab80104/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/bbcce9bd-b637-4fa6-8a80-dadabab80104","page_url":"https://workshop.closeclaw.top/api/ai/books/bbcce9bd-b637-4fa6-8a80-dadabab80104/page","search_url":"https://workshop.closeclaw.top/api/ai/books/bbcce9bd-b637-4fa6-8a80-dadabab80104/search"},"page":{"printed_page":74,"pdf_page":145,"physical_index":145,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"20cd81deadf44405cf1099ae1f51f14e96a829de2652d7de949723909d1137db"},"chapter":"20周年纪念版 数字化生存 一本影响千百万人的互联网启蒙经典著作","content":"跟谁结盟？\n\n1993年秋，当贝尔大西洋公司同意以214亿美元，买下有线电视巨头电信公司（Tele-CommunicationsInc.，TCI）时，研究“信息高速公路”的学者都把它视作一个重要信号：数字化时代真正到来了!这次购并仿佛就是剪彩仪式。\n\n然而，这一购并不仅有悖于相关法规的逻辑，也有违常识。电话和有线电视从来就是对头，法规也排除同时经营这两类业务的可能性，并且，环状和星状网络更是水火不相容。此举单单投资水平之高就已令人瞠目结舌。\n\n4个月后，当贝尔大西洋公司与电信公司的交易告吹时，钟摆又荡向另一个极端，新的论调出现了：购并的失败将延迟信息高速公路建设的工期。数字化时代骤然之间又显得遥遥无期了。电信公司的股票价格下跌了30%，其他相关的公司也遭池鱼之殃。庆祝的香槟只好再倒回酒瓶之中。\n\n但我的观点是，这并不是多么严重的灾难。事实上，贝尔大西洋公司和电信公司的协议是最没有意思的企业购并案之一。\n\n这有点像销售不同尺寸水管的两个供应商决定要合并产品目录一样。这场购并根本与深层次的传播频道与内容的结合无关。频道与内容的结合，意味着比特生产和比特传输连成一体。1994年，迪士尼公司和好莱坞之王迈克尔·奥维兹（MichaelOvitz)[2]各自与\n\n074\n\nbeing digital|数字化生存\n\n[2]迈克尔·奥维兹，好莱坞著名经纪人，美国娱乐业最大的演员介绍所Creative ArtistsAgency(CAA)的创始人。现任迪士尼公司总裁。","previous_page":73,"next_page":75}