{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"bbcce9bd-b637-4fa6-8a80-dadabab80104","title":"数字化生存 20周年纪念版","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787121307362","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"bbcce9bd-b637-4fa6-8a80-dadabab80104","id":"bbcce9bd-b637-4fa6-8a80-dadabab80104","uuid":"bbcce9bd-b637-4fa6-8a80-dadabab80104","title":"数字化生存 20周年纪念版","normalized_title":"数字化生存20周年纪念版","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787121307362","isbns":["9787121307362"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":362,"navigation_url":"https://workshop.closeclaw.top/ai/book/bbcce9bd-b637-4fa6-8a80-dadabab80104","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E5%AD%97%E5%8C%96%E7%94%9F%E5%AD%98%2020%E5%91%A8%E5%B9%B4%E7%BA%AA%E5%BF%B5%E7%89%88","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/bbcce9bd-b637-4fa6-8a80-dadabab80104/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/bbcce9bd-b637-4fa6-8a80-dadabab80104/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/bbcce9bd-b637-4fa6-8a80-dadabab80104","page_url":"https://workshop.closeclaw.top/api/ai/books/bbcce9bd-b637-4fa6-8a80-dadabab80104/page","search_url":"https://workshop.closeclaw.top/api/ai/books/bbcce9bd-b637-4fa6-8a80-dadabab80104/search"},"page":{"printed_page":78,"pdf_page":149,"physical_index":149,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"8e01bdb86d5190d922760512f01573fa88f24899167ce97933e7c3e40f0c2439"},"chapter":"20周年纪念版 数字化生存 一本影响千百万人的互联网启蒙经典著作","content":"拉力与推力\n\n像维康、新闻公司（NewsCorporation）和本书的出版商这样的媒体巨擘都依靠掌握发送网络，来提高信息和娱乐内容的附加价值。正如我前面所说，原子的传输要比比特复杂许多，因此需要仰赖大公司的力量。相反，移动比特则十分简单，原则上不再需要大公司。几乎可以这样断定。\n\n通过阅读《纽约时报》，我结识了该报专写计算机和通信业方面报道的记者约翰·马可夫(JohnMarkoff)，并十分欣赏他的文章。在过去，假如没有《纽约时报》，我可能永远看不到他的文章。但是，现在就不同了。我可以轻而易举地利用计算机网络，自动收集他所有的最新报道，把它丢进我的个人化报纸中，或是放在“建议阅读”资料档案中。我也许愿意因此付给马可夫每篇文章“两分钱”(two cents)[7]。\n\n如果1995年互联网络全部上网人口中，有0.5%的人愿意像这样订阅马可夫的文章，而马可夫每年创作100篇文章（事实上，他每年的写作量大约在120\\~140篇)，那么他一年就可以稳赚100万美元，我敢说那一定比《纽约时报》付给他的薪水要高。假如你认为0.5%的比例太高了，先耐着性子等一下。这个数字会是真的。一旦有人打下了这片江山，发送者在数字化世界里的附加值就会每况愈下。\n\n078\n\nbeing digital|数字化生存\n\n[7]在美国俚语中，“值两分钱的东西”(two cents’worth)指对所讨论问题的意见和观点。作者在此一语双关。","previous_page":77,"next_page":79}