{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"bbcce9bd-b637-4fa6-8a80-dadabab80104","title":"数字化生存 20周年纪念版","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787121307362","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"bbcce9bd-b637-4fa6-8a80-dadabab80104","id":"bbcce9bd-b637-4fa6-8a80-dadabab80104","uuid":"bbcce9bd-b637-4fa6-8a80-dadabab80104","title":"数字化生存 20周年纪念版","normalized_title":"数字化生存20周年纪念版","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787121307362","isbns":["9787121307362"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":362,"navigation_url":"https://workshop.closeclaw.top/ai/book/bbcce9bd-b637-4fa6-8a80-dadabab80104","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E5%AD%97%E5%8C%96%E7%94%9F%E5%AD%98%2020%E5%91%A8%E5%B9%B4%E7%BA%AA%E5%BF%B5%E7%89%88","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/bbcce9bd-b637-4fa6-8a80-dadabab80104/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/bbcce9bd-b637-4fa6-8a80-dadabab80104/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/bbcce9bd-b637-4fa6-8a80-dadabab80104","page_url":"https://workshop.closeclaw.top/api/ai/books/bbcce9bd-b637-4fa6-8a80-dadabab80104/page","search_url":"https://workshop.closeclaw.top/api/ai/books/bbcce9bd-b637-4fa6-8a80-dadabab80104/search"},"page":{"printed_page":79,"pdf_page":150,"physical_index":150,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"405600e3c9d0ce3487107d2c294c681903775abefae078a1a6109e642277dac2"},"chapter":"20周年纪念版 数字化生存 一本影响千百万人的互联网启蒙经典著作","content":"比特的发送和运动必然也包含了过滤和筛选的过程。媒体公司除了干别的，还扮演星探的角色，而它的发送渠道则成为舆论的试验场。但到了一定程度，作者也许不再需要这个论坛。在数字化时代中，迈克尔·克莱顿[直接在电子网络上卖书，一定会比经过出版商赚得更多。克诺夫出版社，抱歉了！[9]\n\n数字化会改变大众传播媒介的本质，“推”（pushing）送比特给人们的过程将一变而为允许大家（或他们的计算机）“拉”（pulling）出想要的比特的过程。这是一个剧烈的变化，因为我们对媒体的整个概念是，通过层层的过滤之后，把信息和娱乐简化为一套套“要闻”或“畅销书”，再抛给不同的“受众”(audience)。当媒体公司如同杂志一样，越来越朝“窄播”（narrowcasting）的方向迈进时，它们也在把比特推销给一些特殊兴趣团体，如汽车玩家、阿尔卑斯山滑雪迷或葡萄酒瘾君子等。我最近想到一个点子，就是专为失眠者办一个杂志，而且聪明地利用深夜电视节目的时段做广告，那时候广告价格还特别便宜呢。\n\n信息业会变得更像服饰业。全球的信息公路都是它广大的市场，顾客则是大众和他们的计算机代理人。这个数字市场真的存在吗？答案是肯定的，但这个市场只有当我们改进了人和计算机之间的界面，使得人与计算机的对话就像人与人之间的谈话一样容易时，才会真正出现。\n\nPart1 | 比特的时代\n\n079\n\n[8]迈克尔·克莱顿(MichaelCrichton)，美国畅销小说作家，《侏罗纪公园》等书的作者。\n\n[9]克诺夫出版社为本书的出版商。","previous_page":78,"next_page":null}