{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"c10e658d-57f8-405b-9a17-dc45c392389c","title":"数字劳动与卡尔·马克思","author":null,"edition":null,"publisher":null,"year":null,"isbn":"2405518376","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"c10e658d-57f8-405b-9a17-dc45c392389c","id":"c10e658d-57f8-405b-9a17-dc45c392389c","uuid":"c10e658d-57f8-405b-9a17-dc45c392389c","title":"数字劳动与卡尔·马克思","normalized_title":"数字劳动与卡尔马克思","author":null,"edition":null,"publisher":null,"year":null,"isbn":"2405518376","isbns":["2405518376","9787010230115","9780415716161"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":592,"navigation_url":"https://workshop.closeclaw.top/ai/book/c10e658d-57f8-405b-9a17-dc45c392389c","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E5%AD%97%E5%8A%B3%E5%8A%A8%E4%B8%8E%E5%8D%A1%E5%B0%94%C2%B7%E9%A9%AC%E5%85%8B%E6%80%9D","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/c10e658d-57f8-405b-9a17-dc45c392389c/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/c10e658d-57f8-405b-9a17-dc45c392389c/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/c10e658d-57f8-405b-9a17-dc45c392389c","page_url":"https://workshop.closeclaw.top/api/ai/books/c10e658d-57f8-405b-9a17-dc45c392389c/page","search_url":"https://workshop.closeclaw.top/api/ai/books/c10e658d-57f8-405b-9a17-dc45c392389c/search"},"page":{"printed_page":343,"pdf_page":364,"physical_index":364,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"688cf5752da667bfec1ade7fe9b2bef191a3d8759c70a3b9e93fee3992e1c0ad"},"chapter":"第十一章 理论化社交媒体数字劳动①","content":"刚果矿工、富士康工人、印度和加利福尼亚的软件工程师、呼叫中心工人和社交媒体的产-消者都被异化，因为他们并不拥有自己生产的利润和产品。然而，对于社交媒体用户来说，情况却有所不同，他们通过同一数字工作创造了两种不同的使用价值：交往和公共知名度，以及他们面对定向广告的可能性。因此我们可以说企业社交媒体的使用价值具有二重性：一方面，用户们为他们自己和其他人创造使用价值——他们在用户们和公众知名度之间创建了联系；另一方面，用户为资本生产使用价值，即广告行业的定向广告空间。企业社交媒体使用价值的双重性使“脸书”(facebook)生产别具特色：它为用户自身的社会需求和广告商的商业需求服务。同时，商业使用价值首先由企业平台控制，并使得用户数据具有交换价值和商品化成为可能。还有一种特定形式的胁迫它以一种社会形式表现出来：如果一个人在平台有许多联系，离开企业平台就不是太容易，因为这样的话他就面临着较少的联系和交往贫困的威胁。\n\n第十一章理论化社交媒体数字劳动\n\n343","previous_page":342,"next_page":344}