{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"c10e658d-57f8-405b-9a17-dc45c392389c","title":"数字劳动与卡尔·马克思","author":null,"edition":null,"publisher":null,"year":null,"isbn":"2405518376","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"c10e658d-57f8-405b-9a17-dc45c392389c","id":"c10e658d-57f8-405b-9a17-dc45c392389c","uuid":"c10e658d-57f8-405b-9a17-dc45c392389c","title":"数字劳动与卡尔·马克思","normalized_title":"数字劳动与卡尔马克思","author":null,"edition":null,"publisher":null,"year":null,"isbn":"2405518376","isbns":["2405518376","9787010230115","9780415716161"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":592,"navigation_url":"https://workshop.closeclaw.top/ai/book/c10e658d-57f8-405b-9a17-dc45c392389c","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E5%AD%97%E5%8A%B3%E5%8A%A8%E4%B8%8E%E5%8D%A1%E5%B0%94%C2%B7%E9%A9%AC%E5%85%8B%E6%80%9D","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/c10e658d-57f8-405b-9a17-dc45c392389c/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/c10e658d-57f8-405b-9a17-dc45c392389c/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/c10e658d-57f8-405b-9a17-dc45c392389c","page_url":"https://workshop.closeclaw.top/api/ai/books/c10e658d-57f8-405b-9a17-dc45c392389c/page","search_url":"https://workshop.closeclaw.top/api/ai/books/c10e658d-57f8-405b-9a17-dc45c392389c/search"},"page":{"printed_page":349,"pdf_page":370,"physical_index":370,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"72910b41b8450877a52448727e697db847394a5bfbd5d9de2eeb2c2efb9ab4c0"},"chapter":"第十一章 理论化社交媒体数字劳动①","content":"在数字劳动的辩论中，一方面有些学者强调，社会工人能够产生参与文化(Jenkins2008)，或者能够产生“创造和实践的文化”(Gauntlett2011，11)以及日常创造力文化（同上，221)。这强调的是参与文化和新形式的分享、联系、生产和创意（Bruns，2008；Gauntlett，2011；Jenkins，2008；Shirky，2008，2011)。另一方面，也有学者强调，“脸书”(facebook)和其他商业在线媒体的利润来源于定向广告，其基础是剥削用户的劳动和用户个人数据的商品化(cf.Andrejevic 2011，2012；Fuchs2010b)。在这样的背景下，马克思的劳动价值论被运用于商业大众媒体，并被更新，即所谓史麦兹（1977a，1981)的受众工作或受众商品(Fuchs，2010b)以及杰哈利(Sut Jhally，1986)和比尔·利文特(Bill Livant，\n\n第十一章理论化社交媒体数字劳动\n\n349","previous_page":348,"next_page":350}