{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"c10e658d-57f8-405b-9a17-dc45c392389c","title":"数字劳动与卡尔·马克思","author":null,"edition":null,"publisher":null,"year":null,"isbn":"2405518376","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"c10e658d-57f8-405b-9a17-dc45c392389c","id":"c10e658d-57f8-405b-9a17-dc45c392389c","uuid":"c10e658d-57f8-405b-9a17-dc45c392389c","title":"数字劳动与卡尔·马克思","normalized_title":"数字劳动与卡尔马克思","author":null,"edition":null,"publisher":null,"year":null,"isbn":"2405518376","isbns":["2405518376","9787010230115","9780415716161"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":592,"navigation_url":"https://workshop.closeclaw.top/ai/book/c10e658d-57f8-405b-9a17-dc45c392389c","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E5%AD%97%E5%8A%B3%E5%8A%A8%E4%B8%8E%E5%8D%A1%E5%B0%94%C2%B7%E9%A9%AC%E5%85%8B%E6%80%9D","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/c10e658d-57f8-405b-9a17-dc45c392389c/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/c10e658d-57f8-405b-9a17-dc45c392389c/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/c10e658d-57f8-405b-9a17-dc45c392389c","page_url":"https://workshop.closeclaw.top/api/ai/books/c10e658d-57f8-405b-9a17-dc45c392389c/page","search_url":"https://workshop.closeclaw.top/api/ai/books/c10e658d-57f8-405b-9a17-dc45c392389c/search"},"page":{"printed_page":379,"pdf_page":400,"physical_index":400,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"b47f1c52be91d0eebd9a7d6dcbd58a659c887b0b89fbf25b44ed5b30873af21f"},"chapter":"第十二章 数字劳动和为数字工作而战：占领运动是一种新工人阶级的运动吗?社交媒体是工人阶级的社交媒体吗？","content":"麦克斯韦尔和米勒(Maxwell and Miller，2012)认为，媒体技术是当代人的鸦片，“它被修饰成拥有人类的美丽、品味以及宁静等特色，媒体技术通过符号陶醉的永久鸦片战争’弥补了日常资本主义所缺乏的这些品质”(同上，21)。“肮脏的工作隐藏在人们得以放松的机器玩具之中”(同上，89)。\n\n在这种背景下基于马克思的商品拜物教理论，沃尔夫冈·弗里茨·豪格(HaugWolfgangFritzHaug)提出了商品美学的概念：商品是以吸引人的方式来设计的，目的是为了把商品卖出去。也就是豪格所说的使用价值承诺：“商品美学的基本法则不是使用价值，而是使用价值承诺扣动了购买交换行为的扳机”(Haug，1987)。\n\nApple MacBook、iPhone或iPad不仅看上去很漂亮，而且象征着灵活、移动和成功的生活方式，也是专业知识人士群体、现代化和进步群体的组成部分。拥有苹果设备是很“酷”的，而这种酷掩盖了信息和通信技术(ICT)产品生产的基本劳动条件。信息和通信技术(ICT)产品往往具有一种商品美学意识形态，其欺骗、隐藏和重新编码了实际的血腥与汗水，使其变成具有娱乐性、充满欲望、外观漂亮、吸引人的设计和生活方式的意识形态。信息和通信技术(ICT）产品的商品美学意识形态特征就是吉姆·麦吉根(JimMcGuigan，2009)所谓的“酷”资本主义意识形态和文森特·莫斯可(2004)所谓的数字崇高。\n\n第十二章数字劳动和为数字工作而战：占领运动是一种新工人阶级的运动吗？社交媒体是工人阶级的社交媒体吗\n\n379","previous_page":378,"next_page":380}