{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"c10e658d-57f8-405b-9a17-dc45c392389c","title":"数字劳动与卡尔·马克思","author":null,"edition":null,"publisher":null,"year":null,"isbn":"2405518376","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"c10e658d-57f8-405b-9a17-dc45c392389c","id":"c10e658d-57f8-405b-9a17-dc45c392389c","uuid":"c10e658d-57f8-405b-9a17-dc45c392389c","title":"数字劳动与卡尔·马克思","normalized_title":"数字劳动与卡尔马克思","author":null,"edition":null,"publisher":null,"year":null,"isbn":"2405518376","isbns":["2405518376","9787010230115","9780415716161"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":592,"navigation_url":"https://workshop.closeclaw.top/ai/book/c10e658d-57f8-405b-9a17-dc45c392389c","title_url":"https://workshop.closeclaw.top/ai/title/%E6%95%B0%E5%AD%97%E5%8A%B3%E5%8A%A8%E4%B8%8E%E5%8D%A1%E5%B0%94%C2%B7%E9%A9%AC%E5%85%8B%E6%80%9D","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/c10e658d-57f8-405b-9a17-dc45c392389c/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/c10e658d-57f8-405b-9a17-dc45c392389c/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/c10e658d-57f8-405b-9a17-dc45c392389c","page_url":"https://workshop.closeclaw.top/api/ai/books/c10e658d-57f8-405b-9a17-dc45c392389c/page","search_url":"https://workshop.closeclaw.top/api/ai/books/c10e658d-57f8-405b-9a17-dc45c392389c/search"},"page":{"printed_page":450,"pdf_page":471,"physical_index":471,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"aba726233e6a2653ca757462fa3c204467f4ba5f28debc5afaa24140b1e4a62c"},"chapter":"第十二章 数字劳动和为数字工作而战：占领运动是一种新工人阶级的运动吗?社交媒体是工人阶级的社交媒体吗？","content":"马克·扎克伯格(Mark Zuckerberg)是世界上第35位最富有的人(175亿美元；《福布斯》2000，2012年)，2011年“脸书”(facebook)网实现了超过10亿美元的利润(“脸书”(facebook)，表格S-1，注册声明)。依据占领逻辑，很明显扎克伯格就是那“1%”的人。但是，一个人为什么要相信一个自我定义的敌人呢?企业社交媒体将定向广告作为它们的资本积累模型：他们把用户生成的个人数据（简历)、用户的社交网络、兴趣和浏览习性都视为商品(Fuchs,2010d)。这种商品化过程与内容无关：“脸书”(facebook)网、YouTube或“推特”(twitter)上的用户可以一方面讨论世界革命，另一方面讨论流行音乐、电影和新发型，这对其本身来说并不重要。所有这些信息都是用于向广告客户出售定向广告空间的工具。这场革命不可能是“推特”(twitter)革命，但革命肯定被商品化了。通过使用“推特”(twitter)、“脸书”(facebook)网、YouTube和其他企业社交媒体，积极分子帮助企业积累资本；他们提高了1%人的利润，却违背了拿走1%人财富的目标。在社会经济平等的背景下，非商业平台显然为占领运动积极分子带来了好处。\n\nM\n\n数字劳动与卡尔·马克思\n\n450","previous_page":449,"next_page":451}