{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"c1acbb68-5873-42b3-b81a-ecd4fc576447","title":"非物：生活世界的变革","author":null,"edition":null,"publisher":null,"year":null,"isbn":null,"requested_by":"printed_page","book":{"source_type":"original_book","book_id":"c1acbb68-5873-42b3-b81a-ecd4fc576447","id":"c1acbb68-5873-42b3-b81a-ecd4fc576447","uuid":"c1acbb68-5873-42b3-b81a-ecd4fc576447","title":"非物：生活世界的变革","normalized_title":"非物生活世界的变革","author":null,"edition":null,"publisher":null,"year":null,"isbn":null,"isbns":[],"parsed":true,"ai_readable":true,"document_type":"book","page_count":153,"navigation_url":"https://workshop.closeclaw.top/ai/book/c1acbb68-5873-42b3-b81a-ecd4fc576447","title_url":"https://workshop.closeclaw.top/ai/title/%E9%9D%9E%E7%89%A9%EF%BC%9A%E7%94%9F%E6%B4%BB%E4%B8%96%E7%95%8C%E7%9A%84%E5%8F%98%E9%9D%A9","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/c1acbb68-5873-42b3-b81a-ecd4fc576447/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/c1acbb68-5873-42b3-b81a-ecd4fc576447/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/c1acbb68-5873-42b3-b81a-ecd4fc576447","page_url":"https://workshop.closeclaw.top/api/ai/books/c1acbb68-5873-42b3-b81a-ecd4fc576447/page","search_url":"https://workshop.closeclaw.top/api/ai/books/c1acbb68-5873-42b3-b81a-ecd4fc576447/search"},"page":{"printed_page":22,"pdf_page":22,"physical_index":22,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"3111f9a2b7af5cc8e55fe66bddfd16ac430671c66617f9294c70f525b8cc449b"},"chapter":"非 谢晓川译 韩炳哲 Byung-Chul Han 物著","content":"像《现金寻宝》(Bares für Rares)[20]这样的电视节目就非常有说服力地证实了这种不为人察觉的范式转换。我们毫无悲痛地，甚至可以说是毫无情绪地舍离从前的心爱之物。参加节目的大多数人通常都是为了获得节目“交易人”给他们的“现金券”而去节目上游玩，这样的游玩仿佛是一种物的舍离仪式。忽然之间，保留在物中的回忆不再具有价值。回忆让位给新的体验。今天的人们显然无法留驻在物当中，或者无法让物活化为他们真切的陪伴。心爱之物的前提是力比多式的情爱关系。而我们今天既不想被物束缚，也不想与人发生关联。关系是不合时宜的东西。它们削弱了体验的可能性，即削弱了消费主义意义上的自由。\n\n甚至在物的消费中，我们从此期待的是体验。在物那里，物的信息内容（比如某一个品牌的形象）变得比使用价值更为重要。我们首先依据存储在物中的信息来感知这些物。通过购物，我们购买和消费的是情绪。借助于讲故事，制造品充满了情绪。创造价值的关键在于制造带来区隔感的信息，这样的信息让消费者期待获得特别的体验，甚至让他们期待获得作为特别之人的体验。与商品的物性相比，信息变得越来越重要。一件商品的美学文化内容才是真正的制造品。体验的经济学取代了物的经济学。\n\n20\n\n[20][译注]德国电视二台（ZDF）播放的一档寻宝拍卖类综艺节目，主持人是霍尔斯特·里希特(Horst Lichter)。\n\n022","previous_page":21,"next_page":null}