{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"cd4f7678-cd9b-4971-bde0-e9ad46a6cc71","title":"人工智能与大数据技术导论","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787302517986","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"cd4f7678-cd9b-4971-bde0-e9ad46a6cc71","id":"cd4f7678-cd9b-4971-bde0-e9ad46a6cc71","uuid":"cd4f7678-cd9b-4971-bde0-e9ad46a6cc71","title":"人工智能与大数据技术导论","normalized_title":"人工智能与大数据技术导论","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787302517986","isbns":["9787302517986"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":490,"navigation_url":"https://workshop.closeclaw.top/ai/book/cd4f7678-cd9b-4971-bde0-e9ad46a6cc71","title_url":"https://workshop.closeclaw.top/ai/title/%E4%BA%BA%E5%B7%A5%E6%99%BA%E8%83%BD%E4%B8%8E%E5%A4%A7%E6%95%B0%E6%8D%AE%E6%8A%80%E6%9C%AF%E5%AF%BC%E8%AE%BA","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/cd4f7678-cd9b-4971-bde0-e9ad46a6cc71/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/cd4f7678-cd9b-4971-bde0-e9ad46a6cc71/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/cd4f7678-cd9b-4971-bde0-e9ad46a6cc71","page_url":"https://workshop.closeclaw.top/api/ai/books/cd4f7678-cd9b-4971-bde0-e9ad46a6cc71/page","search_url":"https://workshop.closeclaw.top/api/ai/books/cd4f7678-cd9b-4971-bde0-e9ad46a6cc71/search"},"page":{"printed_page":394,"pdf_page":410,"physical_index":410,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"95b91aed7c109b5e4a20cb90ccd139a829863c042fe110a0a8779638f8e75424"},"chapter":"第12章","content":"指数的设计是门大学问，这里简单提三个关键点：一是要遵循“独立和穷尽”的原则；二是要注意各指标的单位，尽量用“标准化”来消除单位的影响；三是权重和需要等于1。独立穷尽原则，即你所定位的问题，在搜集衡量该问题的多个指标时，各个指标间尽量相互独立，同时能衡量该问题的指标尽量穷尽（收集全）。举个例子，设计某公司销售部门的指标体系时，目的是衡量销售部的绩效，确定核心指标是销售额后，我们将绩效拆分为订单数、客单价、线索转化率、成单周期、续约率5个相互独立的指标，且这5个指标涵盖销售绩效的各个方面(穷尽）。我们设计的销售绩效综合指数=0.4×订单数+0.2×客单价+0.2×线索转化率+0.1×成单周期+0.1×续约率，各指标都采用max-min方法进行标准化。\n\n12.3.7循环/闭环思维\n\n循环/闭环的概念可以引申到很多场景中，比如业务流程的闭环、用户生命周期闭环、产品功能使用闭环、市场推广策略闭环等。这种思考方式是非常必要的。业务流程的闭环是管理者比较容易定义出来的，列出公司所有业务环节，梳理出业务流程，然后定义各个环节之间相互影响的指标，跟踪这些指标的变化，能从全局上把握公司的运行状况。循环/闭环思维图示如图12-5所示。\n\n比如，一家软件公司的典型业务流程：推广行为（市场部）→流量进入主站（市场+产研）→注册流程（产研）→试用体验（产研+销售）→进入采购流程（销售部）→交易并部署（售后+产研）→使用、续约、推荐（售后+市场）→推广行为，一个闭环下来，各个衔接环节的指标就值得关注了：广告点击率→注册流程进入率→注册转化率→试用率→销售管道各环节转化率→付款率→推荐率/续约率……这里涉及漏斗思维，如前面所述，“千万不要用一个漏斗来衡量一个循环”。有了循环思维，能够比较快地建立有逻辑关系的指标体系。\n\n人工智能与大数据技术导论\n\n394","previous_page":393,"next_page":null}