{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"ce325a04-5bc9-4819-a776-439d90410b32","title":"Migrant Labour in the Gig Economy The Intersection of Migrant Labour, Platform Capitalism, and Resistance","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9783031912610","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"ce325a04-5bc9-4819-a776-439d90410b32","id":"ce325a04-5bc9-4819-a776-439d90410b32","uuid":"ce325a04-5bc9-4819-a776-439d90410b32","title":"Migrant Labour in the Gig Economy The Intersection of Migrant Labour, Platform Capitalism, and Resistance","normalized_title":"migrantlabourinthegigeconomytheintersectionofmigrantlabourplatformcapitalismandresistance","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9783031912610","isbns":["9783031912610","9783031912627"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":270,"navigation_url":"https://workshop.closeclaw.top/ai/book/ce325a04-5bc9-4819-a776-439d90410b32","title_url":"https://workshop.closeclaw.top/ai/title/Migrant%20Labour%20in%20the%20Gig%20Economy%20The%20Intersection%20of%20Migrant%20Labour%2C%20Platform%20Capitalism%2C%20and%20Resistance","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/ce325a04-5bc9-4819-a776-439d90410b32/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/ce325a04-5bc9-4819-a776-439d90410b32/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/ce325a04-5bc9-4819-a776-439d90410b32","page_url":"https://workshop.closeclaw.top/api/ai/books/ce325a04-5bc9-4819-a776-439d90410b32/page","search_url":"https://workshop.closeclaw.top/api/ai/books/ce325a04-5bc9-4819-a776-439d90410b32/search"},"page":{"printed_page":123,"pdf_page":136,"physical_index":136,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"a36908a5344ed2109a93a930e3efc0697088f9084d2b109a4b0ae60ca1189bf2"},"chapter":"Dynamics ofVirtual Work","content":"2018). The creation of such a mass-scale alienation has resulted in a change within the general consciousness of the society, which results in many migrant gig workers suffering from a lack of authenticity within their subjective selves in the urban spaces due to the lack of adequate positive social referencing points (Stets & Burke, 2014). Such feelings of alienated existence are bolstered by the fact that most contemporary social structures are characterised by a blatant rejection of equality and humane sentiments. Such rejection has been rendered mainstream by the way technology has been used under capitalism. Today, the threat comes from the widespread usage of technological innovations, such as artificial intelligence, neuroscience and information theory, which have reduced the social value attached to a human being (Mason, 2019).\n\nThe growth of data-driven structures in the everyday urban lives changes the power relations existing in the society and works in favour of routinising and standardising labouring processes (Ettlinger, 2017) rather than making them more creative (Huws, 2006). This routinisation has a distinct effect on the identity that a worker embraces within oneself. Identity, as Stets and Burke (2014) argue, is a set of meanings that contribute to the definition that an individual possesses of oneself with regard to the social, cultural, political and economic contradictions that one faces in one’s everyday life. The identities of migrant workers become a part of the production and consumption networks that constitute, as Tabb (2010) argues, the totality of capital in the society creating the grounds for the expanded reproduction of capital. Social and biological attributes play an important role in ascertaining the role that a working individual can play in the process. Any kind of technology takes shape in the context in which it is developed, both socio-culturally and economically (Mackenzie & Wacjman, 1999). The kind of impact that technological innovations have over the overall shaping of an individual or a community can be immense. The middle-class consumption-based citizenship that has been critical to the growth of neoliberalism in the country, has benefited from the growth of platforms and digital infrastructure because they have brought forward a sense of heightened productivity where they are expected to be productive throughout the duration of their everyday lives (Gregg, 2011). The consumer establishes the basic fulcrum around which the new middle class is created as a universal entity. Neoliberalism attacks the fundamental principles and operating mechanisms in various social contexts attempting to implement its own homogenous value structure aimed at the creation of the perfect consumer-citizen who represents and practices market values more than traditional social or communitarian social values.\n\n5 MIGRANT GIG WORKERS OF INDIA’S CONSUMERIST CITIES\n\n123","previous_page":122,"next_page":124}