{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"d1c31cd8-6afd-4ea5-b7b0-085c26a4e406","title":"Curation in the Age of Platform Capitalism  The Value of Selection, Narration, and Expertise in New Media Cultures","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9781032023007","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"d1c31cd8-6afd-4ea5-b7b0-085c26a4e406","id":"d1c31cd8-6afd-4ea5-b7b0-085c26a4e406","uuid":"d1c31cd8-6afd-4ea5-b7b0-085c26a4e406","title":"Curation in the Age of Platform Capitalism  The Value of Selection, Narration, and Expertise in New Media Cultures","normalized_title":"curationintheageofplatformcapitalismthevalueofselectionnarrationandexpertiseinnewmediacultures","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9781032023007","isbns":["9781032023007","9781032023014","9781003182801"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":177,"navigation_url":"https://workshop.closeclaw.top/ai/book/d1c31cd8-6afd-4ea5-b7b0-085c26a4e406","title_url":"https://workshop.closeclaw.top/ai/title/Curation%20in%20the%20Age%20of%20Platform%20Capitalism%20%20The%20Value%20of%20Selection%2C%20Narration%2C%20and%20Expertise%20in%20New%20Media%20Cultures","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/d1c31cd8-6afd-4ea5-b7b0-085c26a4e406/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/d1c31cd8-6afd-4ea5-b7b0-085c26a4e406/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/d1c31cd8-6afd-4ea5-b7b0-085c26a4e406","page_url":"https://workshop.closeclaw.top/api/ai/books/d1c31cd8-6afd-4ea5-b7b0-085c26a4e406/page","search_url":"https://workshop.closeclaw.top/api/ai/books/d1c31cd8-6afd-4ea5-b7b0-085c26a4e406/search"},"page":{"printed_page":64,"pdf_page":74,"physical_index":74,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"03d20a15b9dfb4791afd10cd76399cabadc96fa7fcddf0524311580c41a6a4d8"},"chapter":"CURATION IN THE AGE OF PLATFORM CAPITALISM","content":"All these diferent workers rely on platforms as a socio-technical and accumulation model to perform their labor, and as shown in Table 3.1, they must curate themselves in various ways and to various degrees. Curatorial imperatives are vital for content producers, for example, as they must possess organizational, aesthetic, afective, linguistic, and often technical abilities. An Airbnb cooking instructor, as we will see in Chapter 5, requires advanced linguistic skills to develop forms of storytelling that convey authenticity and originality, afective skills to create a friendly and hospitable cooking environment, and organizational skills to set up pricing and timetabling. A life coach needs aesthetic skills to design an inspirational persona for their fans and organizational skills to monetize this persona, whereas a Deliveroo courier would need some basic afective (politeness, friendliness) and technical skills (signing up and using the platform/app) to get positive customer reviews. At the other end of the spectrum, cloud microworkers would only need to have some basic linguistic abilities in order to complete micro-tasks and have their employers approve of them. In this classification, the general rule is that the more aspirational the labor, the more inventively an entity should be curated. In other words, the curatorial imperative grows stronger when there are opportunities for upward mobility, whereas in contrast to when an individual is aware that no upward mobile career can come out of their labor (such as couriers and microworkers). Of course, aspirational work is heavily ideological as the promises of work independence and flexibility are often not met, amidst labor hardships and aborted visions (Gregory and Sadowski, 2021).\n\nPlatforms must also establish what Langley and Leyshon (2017: 20) refer to as “ostensibly stabilizing reputation economies” in order to coordinate network efects and engender audience trust, and these economies must be supported by quality control and evaluation mechanisms in order to appear legitimate. The five-star and occasionally written review system, where the customer and the worker exchange evaluations, is the most dominant evaluation mechanism ranging from driving and hospitality to educational and microwork platforms. These evaluations reflect the reputation of each component and are especially essential for workers because poor ratings and reviews may mean less income and, in the case of repeated poor ratings and reviews, possible ostracism from the platform, which can lead to unemployment. These are the tools for disciplining platform workers; the customers are, in a sense, their bosses, and thus the worker should self-perform in a way that is consistent with the customer desire in the “consumer-centric environment” (Barile, 2023: 7). Platform work has a biopolitical component because its coding architecture is designed to require workers to develop specific types of skills and human capital that correspond to this environment (Gregory and Sadowski, 2021). This includes not only the review system, but also the overall performance of employees. Gregory and Sadowski (2021) examine the labor conditions of Deliveroo couriers, arguing that platform work frequently commands bodily and psychological conjunctions under the platform mandates of flexibility (being ready for work), vitality (being fit for work), and legibility (being machine readable). The platform workers here develop what they call “perverse virtues”, which correspond to the numerical metric systems’ disciplining of labor and the rewards of the “biopolitical platform” (2020: 10).\n\n64\n\nHomo Curatorius","previous_page":63,"next_page":65}