{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"d4b5e528-e747-433b-8b00-61071fa686c5","title":"Social Media  Guaranteed Strategies to Monetizing, Mastering, and Dominating Any Platform for Your Brand Facebook, Twitter,…","author":null,"edition":null,"publisher":null,"year":null,"isbn":null,"requested_by":"printed_page","book":{"source_type":"original_book","book_id":"d4b5e528-e747-433b-8b00-61071fa686c5","id":"d4b5e528-e747-433b-8b00-61071fa686c5","uuid":"d4b5e528-e747-433b-8b00-61071fa686c5","title":"Social Media  Guaranteed Strategies to Monetizing, Mastering, and Dominating Any Platform for Your Brand Facebook, Twitter,…","normalized_title":"socialmediaguaranteedstrategiestomonetizingmasteringanddominatinganyplatformforyourbrandfacebooktwitter","author":null,"edition":null,"publisher":null,"year":null,"isbn":null,"isbns":[],"parsed":true,"ai_readable":true,"document_type":"book","page_count":104,"navigation_url":"https://workshop.closeclaw.top/ai/book/d4b5e528-e747-433b-8b00-61071fa686c5","title_url":"https://workshop.closeclaw.top/ai/title/Social%20Media%20%20Guaranteed%20Strategies%20to%20Monetizing%2C%20Mastering%2C%20and%20Dominating%20Any%20Platform%20for%20Your%20Brand%20Facebook%2C%20Twitter%2C%E2%80%A6","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/d4b5e528-e747-433b-8b00-61071fa686c5/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/d4b5e528-e747-433b-8b00-61071fa686c5/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/d4b5e528-e747-433b-8b00-61071fa686c5","page_url":"https://workshop.closeclaw.top/api/ai/books/d4b5e528-e747-433b-8b00-61071fa686c5/page","search_url":"https://workshop.closeclaw.top/api/ai/books/d4b5e528-e747-433b-8b00-61071fa686c5/search"},"page":{"printed_page":14,"pdf_page":23,"physical_index":23,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"ab144bfed27d2f4fec548047fd3c1e00d35799c19f7d050c2435f561435a8d72"},"chapter":"SOCIAL MEDIA","content":"Use of Hashtags\n\nWith the use of #SausageSaturday hashtag, Heck Food kept their audience regularly updated with their line of sausages. They consistently posted messages related to the hashtag to maintain their customers enthused and inspire other ways of cooking sausages. These posting made the family-based brand more connected with their audiences, delivering a more family oriented brand image.\n\nStarbucks also used instagram and created their own general yet very specific hashtag- #redcupcontest. Hosting this for the second time in a row, Starbucks took to Instagram to checkout customers Instagrams of the hashtag. This content received more than 40,000 entries. All customers had to do was tagging a photo with the hashtag and stand a chance to win prices worth \\$500! The best part is,\n\n14","previous_page":13,"next_page":15}