{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","uuid":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","normalized_title":"共享经济重构未来商业新模式peersinchowpeopleandplatformsareinventingthecollaborativeeconomyandreinventingcapitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","isbns":["9787213067853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":296,"navigation_url":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title_url":"https://workshop.closeclaw.top/ai/title/%E5%85%B1%E4%BA%AB%E7%BB%8F%E6%B5%8E%20%E9%87%8D%E6%9E%84%E6%9C%AA%E6%9D%A5%E5%95%86%E4%B8%9A%E6%96%B0%E6%A8%A1%E5%BC%8F%3DPeers%20inc%20%20how%20people%20and%20platforms%20are%20inventing%20the%20collaborative%20economy%20and%20reinventing%20capitalism","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","page_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page","search_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/search"},"page":{"printed_page":"03 / 041","pdf_page":64,"physical_index":64,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"d4ee66e7496c6f605994c2a22f53ed1ffde7b1d906eaf19757b8a82d981721e4"},"chapter":"湛庐","content":"平台型公司，如Zipcar，能够让车主的朋友甚至是陌生人简单而安全地使用自己的汽车。这些公司会建立并推动实施一套标准，与车主签订合同，将启动车、加油、停车的步骤标准化，对一些不良行为和浪费资源的行为设置处罚标准。大约100万个Zipcar会员能够共享1.5万辆车，是因为平台让分享变得简单。居住在城市的人们一直可以分享自己的车，过去拼车之所以未能成规模，是因为成功的交易不易完成，而且有的车主也不愿与陌生人分享爱车。这些平台能将城市居民闲置的资产利用起来，并让分享变得简单。\n\nPEERS INC共享时代 How People and Platforms Are Inventing the Collaborative Economy and Reinventing Capitalism\n\n群体选择在一个平台上进行分享，是因为有更大的组织花费了大量时间与金钱将一些复杂昂贵的事物变成人们可以简单低价获取的资源。这就是“组织”，它们有能力去做长时间、大规模的投资，组织专家团队，扩大规模经济并采用标准的模式和品质。“组织“这一角色的特殊之处就是做个人不能做到的事情，即创建共享平台，并将大型公司、\n\n机构、政府的资产(如资金和卫星地图）传递到参与其中的个人手里。\n\n在线平台阿里巴巴整合了成千上万的小微企业，在2014年9月上市。这是有史以来规模最大的首次公开募股，融资金额高达250亿美元。在首次公开募股前夕，阿里巴巴主席、联合创始人马云在致投资者的信中写道：“我们的定位很简单：我们想要通过互联网技术帮助一些小商家成长。”这一有史以来规模最大的首次公开募股来自“组织”，即人人共享模式中的组织。阿里巴巴成功做到了一个大公司所能做到的“最好”，即帮助小商家做到最好。\n\n简单化与标准化，让分享更容易共享平台的重要意义\n\n03\n\n041","previous_page":63,"next_page":65}