{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","uuid":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","normalized_title":"共享经济重构未来商业新模式peersinchowpeopleandplatformsareinventingthecollaborativeeconomyandreinventingcapitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","isbns":["9787213067853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":296,"navigation_url":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title_url":"https://workshop.closeclaw.top/ai/title/%E5%85%B1%E4%BA%AB%E7%BB%8F%E6%B5%8E%20%E9%87%8D%E6%9E%84%E6%9C%AA%E6%9D%A5%E5%95%86%E4%B8%9A%E6%96%B0%E6%A8%A1%E5%BC%8F%3DPeers%20inc%20%20how%20people%20and%20platforms%20are%20inventing%20the%20collaborative%20economy%20and%20reinventing%20capitalism","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","page_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page","search_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/search"},"page":{"printed_page":"06 / 125","pdf_page":148,"physical_index":148,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"094306f24984e6c8f6f4a86ada3a0b0bcbb8a5dc08d13fc81aff5b60897952a5"},"chapter":"湛庐","content":"当个体取得了巨大成功时，个体之间明显不平衡的问题也会出现。权力失衡会使平台很多时候难以为继，这时就要面临一些艰难的抉择。\n\n在Facebook10周年纪念日之际，每月有12.3亿名活跃用户。这么高的参与率使你根本无暇左顾右盼。Fackbook的生态系统内包含超过900万个应用。900万啊!真是不可思议。从给研发人员准备的手册上，我还了解到Facebook“支持超过50个国家的80多种支付方式，包括Visa、MasterCard、Paypal和移动支付等”。设想你是Facebook一个最受欢迎应用的CEO，比如说类似于开心农场的应用Farmville。Facebook每天更新系统两次，任何一次更新都有可能会对你的应用进行调整。想到这些，你可以想象Facebook在以一种极为彻底的方式改变它的协约规则。作为Farmville的CEO(或者更准确地说是创造了Farmville的社会化游戏公司Zynga的CEO),你会担心公司对Facebook的依赖性，也会考虑摆脱对Facebook的依赖的办法。现在，再从Facebook的角度来看，看到Farmville占用了用户几个小时的活跃时间，你能不痛恨它吗？Facebook要工作得极其努力才能保证Farmville的任何所需，或可能所需的。不断支持取得成功的个体其实特别困难，因为满足他们也就相当于封锁了平台形式变动的可能性。Facebook为Farmville或是类似于Farmville的应用改进得越多，留给那些非Farmville应用的空间也就越少。\n\nFacebook的一些动作也会影响大多数用户对该应用的使用，如更新状态、上传照片、发送链接、查看朋友状态等一系列行为都会受到影响。一个人人共享结构的最佳属性之一是鼓励试验，进而鼓励试错和进化。一旦一个平台摩拳擦掌准备为几个大客户提供服务时，自己的出路就会被立即堵死。\n\n这也就是小型个人贷款人在LendingClub和Prosper平台上所具有的优势。如果公司开始让大型机构非常便捷地在最好的利率点上优先获得贷款，那不也就意味着这些弱小的个人只能去捡一些“残羹冷炙”吗?是的，平台经常让一种类型的参与者相较于另一种类型的参与者更有优势。Facebook移动设计副总经理、之前出品全球最大虚拟世界游戏《第二人生》(Second Life)的LindenLab首席技术官科里·昂德莱奇卡(CoryOndrejka）告诉我，他之前参加了一场讨论Facebook对其他公司平台依赖性的会议，这也引起其生态系统中成功的成员反思自己对于Facebook的依赖。\n\n从零开始创建共享平台的四个阶段\n\n06\n\n125","previous_page":147,"next_page":149}