{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","uuid":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","normalized_title":"共享经济重构未来商业新模式peersinchowpeopleandplatformsareinventingthecollaborativeeconomyandreinventingcapitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","isbns":["9787213067853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":296,"navigation_url":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title_url":"https://workshop.closeclaw.top/ai/title/%E5%85%B1%E4%BA%AB%E7%BB%8F%E6%B5%8E%20%E9%87%8D%E6%9E%84%E6%9C%AA%E6%9D%A5%E5%95%86%E4%B8%9A%E6%96%B0%E6%A8%A1%E5%BC%8F%3DPeers%20inc%20%20how%20people%20and%20platforms%20are%20inventing%20the%20collaborative%20economy%20and%20reinventing%20capitalism","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","page_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page","search_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/search"},"page":{"printed_page":"06 / 133","pdf_page":156,"physical_index":156,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"070d4635f322b09c931b36df7af90d90014ab5392ee9356f72c94be829c169d7"},"chapter":"湛庐","content":"“如果你爱某个事物，就给它自由。而如果它又回到你身边，这意味着什么呢？”有了这种意识，你就要更加努力地让你的平台达到某种水准来留住顾客。\n\n平台应当作为群体的支持者。在创建平台伊始，我确定公司是这样做的。不过，随着公司的投入越来越多，员工还有很多别的工作要做，就渐渐忽视了这一点。现在，我们需要专门设立这样一个岗位自行监督。当处于这一岗位的员工意见仍不被重视时，我们就需增加更多的员工或是制订更多规章制度来处理这一问题，保障少数人的利益。再次强调，上述所说要求我们进行大量投入和不懈努力。\n\nAirbnb从3000名“超级房主”中抽选了75名“可信检测员”组成一个小组，这些人都有十分丰富的经验。他们无偿参与到公司审查制度的设定和规章制度的改进之中，同时提出相关建议。Airbnb15大市场都将社区经理视为可促进公司与房主紧密联系的一种资源。\n\n请给予群体建立联系、自己组建机构的权利。Uber并不允许司机这么做，这导致丹尼尔·阿杰玛很难找到与自己对Uber持相同观点的司机。在Facebook上，用户建立自己的群组，广泛分享他们对平台的不满和期望。所有受害方的行为活动都是公开的。实际上，Uber的很多司机都使用Facebook进行联络。还有一种情况就是，用户将自己的不满转化为愤怒，积攒的怨气最终会爆发，或者导致用户大量流失。\n\n当我写这一章时，就在想Airbnb的规模很适合房主组建自己的社区，Airbnb也确实出现了很多群组：“Airbnb的房主依据一些主题和兴趣爱好创办了很多在线团体。”仅仅一年的时间，就有25%的房主至少加入了一个群。正如人们所想，大部分群组关注的焦点都是有关热情服务的：“让顾客享受特殊待遇”，“发展一种可持续的环保的房主旅客关系”，“紧急寄宿电话”，“房屋互换”，等等。仅过了一年多时间，房主们就组建了2000多个组群。有意思的是，那些加入组群的房主在评分等级上要比没有加入组群的高15%。\n\n从零开始创建共享平台的四个阶段\n\n06\n\n133","previous_page":155,"next_page":157}