{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","uuid":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","normalized_title":"共享经济重构未来商业新模式peersinchowpeopleandplatformsareinventingthecollaborativeeconomyandreinventingcapitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","isbns":["9787213067853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":296,"navigation_url":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title_url":"https://workshop.closeclaw.top/ai/title/%E5%85%B1%E4%BA%AB%E7%BB%8F%E6%B5%8E%20%E9%87%8D%E6%9E%84%E6%9C%AA%E6%9D%A5%E5%95%86%E4%B8%9A%E6%96%B0%E6%A8%A1%E5%BC%8F%3DPeers%20inc%20%20how%20people%20and%20platforms%20are%20inventing%20the%20collaborative%20economy%20and%20reinventing%20capitalism","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","page_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page","search_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/search"},"page":{"printed_page":"09 / 203","pdf_page":226,"physical_index":226,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"5714cda30c0ce8bbe5616bb97870d8eaddba4663eaed9deeebfbc04344d7c69c"},"chapter":"湛庐","content":"在一个平台达到持平点之前，也许已进行了上百次、上千次甚至上万次的交易。要记住，在美国政府将GPS公之于众之前，美国军队已经为GPS投资了几十亿美金。简·库姆(JanKoum)是我所知道的卓有成效的平台建设者、WhatsApp的创始人和执行总裁。2004年1月，WhatsApp被Facebook收购前，他和50个职员一起承担着每天4.5亿名用户500亿条信息的信息量，2013年时亏损了1000万美元，尽管如此，我仍然认为，平台创建者得到的比当初他们投入的股份价值要多，他们也在关系网络中获益，尽管这完全是由群体创立的。\n\n无论如何，构建平台需要进行融资。大多数平台都失败了。为了承担这样的风险，在制造出产品或者提供服务之前提供资金的投资人会要求享有大份额的所有权。任何一项投资都有风险，低风险低回报，高风险高回报。当然，关于创办者和投资者是否应获得同等补偿或者是否按承担风险的比例得到回报，又或者对其征税是否合理等有很多争论，但是原则是合理的。这就是资本主义的运行方式。\n\n当你开始构建一个平台时，你不知道今后成功与否，不确定它最终的发展轨道(回忆一下第6章有关控制操作系统内核阶段的内容)。很多公司不可能只凭借一己之力融资，包括以既得收入去发展业务。也有一些时候，外在的竞争动力会迫使一些公司内部发展壮大，他们首先用自己的收入发展壮大，而后引进外来资本去参与竞争。一些平台的创建者和投资者要为公司注入理念的动机是非常好的。但是，超速的发展要求更多的资本，而这在很大程度上遏制了创建者的权力和灵活性，削弱了动机。最终，为平台提供资金的人将得到控制权。\n\n09\n\n权利与价值留在谁的手中平台融资的三种方式\n\n203","previous_page":225,"next_page":227}