{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","uuid":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","normalized_title":"共享经济重构未来商业新模式peersinchowpeopleandplatformsareinventingthecollaborativeeconomyandreinventingcapitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","isbns":["9787213067853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":296,"navigation_url":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title_url":"https://workshop.closeclaw.top/ai/title/%E5%85%B1%E4%BA%AB%E7%BB%8F%E6%B5%8E%20%E9%87%8D%E6%9E%84%E6%9C%AA%E6%9D%A5%E5%95%86%E4%B8%9A%E6%96%B0%E6%A8%A1%E5%BC%8F%3DPeers%20inc%20%20how%20people%20and%20platforms%20are%20inventing%20the%20collaborative%20economy%20and%20reinventing%20capitalism","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","page_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page","search_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/search"},"page":{"printed_page":108,"pdf_page":131,"physical_index":131,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"ee39a4abe0069b67b26a4c8559bc6a284602ad119b6d71c892bf2cb252337d9a"},"chapter":"湛庐","content":"GoLoco充分利用了汽车里除司机座位之外的剩余座位，而生活中有80%的汽车座位都是空着的。我认为品牌效应十分重要，因此花了很多时间来给公司命名。GoLoco读上去很有意思，人们只要读一遍就能写出来，同时这个名字也有一定的深意：本地化（golocal）、低成本（golow cost）、低碳(golow$\\mathrm { C O } _ { 2 } \\mathrm { ) }$ 。把用户界面与可行性恰到好处地结合起来十分必要，所以我在这个类似于Google的公司标志（见图6-2）和页面布置上投了大量资金。由于当时我已经在业界小有名气，我可以在产品推出时吸引更多媒体和大众的目光。\n\nGoLoco是一个很好的创意，这点在最近BlaBlaCar的成功运营上得到了验证，基本上我们和BlaBlaCar在法国成立的时间相差不多。人们可以随意公布自家汽车的出行信息，例如：“从离我在坎布里奇市的家最近的十字路口到我女儿在纽约市的家最近的十字路口，6月15日中午出发， $6 .$ 月17日周日下午4点回来。”司机和乘客都可以利用照片来创建档案，还可以与自己的社交媒体和博客实现连接，并在公布的出行信息上注明自己所讲语言的类别和兴趣爱好。而在创建的文件里面，他们也可以放一段自己做的小视频（比如告诉人们你做了什么早餐，或是讲个笑话)，因为我从研究人员那里了解到，人们更倾向于相信听到过声音的人。人们可以形成自己的社区，或是完全对外公开的，比如BurningMan社区、攀岩社区和宜家社区之类；或私人化的，就像阿灵顿青年足球社区那样，出行信息可以被实时通知到整个社区。你也可以创建一个出行提醒，这样一来，那些曾来过你所在街区或是去过宜家、纽约、瓦尔登湖的人们的出行信息你都会一目了然。你的个人主页上面的地图标明你今天周边车辆的情况，这些“意外发现”都可以指导你的出行。你可以在线付款，避免当面交钱的尴尬；如果当面交钱的话，就需要支付车费的10%作为小费。另外，乘客和司机双方都会再次确认是否还有别的乘客，形成一种相互信任的社会化网络。\n\nPEERSINC共享经济\n\n108","previous_page":null,"next_page":null}