{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","uuid":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","normalized_title":"共享经济重构未来商业新模式peersinchowpeopleandplatformsareinventingthecollaborativeeconomyandreinventingcapitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","isbns":["9787213067853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":296,"navigation_url":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title_url":"https://workshop.closeclaw.top/ai/title/%E5%85%B1%E4%BA%AB%E7%BB%8F%E6%B5%8E%20%E9%87%8D%E6%9E%84%E6%9C%AA%E6%9D%A5%E5%95%86%E4%B8%9A%E6%96%B0%E6%A8%A1%E5%BC%8F%3DPeers%20inc%20%20how%20people%20and%20platforms%20are%20inventing%20the%20collaborative%20economy%20and%20reinventing%20capitalism","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","page_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page","search_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/search"},"page":{"printed_page":116,"pdf_page":139,"physical_index":139,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"5ed38502165eb67c51493c8ae6dfeab622b3631ce4027d9c566e060ea4ab7b21"},"chapter":"湛庐","content":"看看如今最为光彩夺目、运行最为成功的平台，我们都已忘记在创建者眼里，它们最初只是一块画板、一束微光。但“无规则”这一规则并不一定由创建者所决定。计算机程序竞赛公司TopCoder的创办人杰克·休斯(JackHughes)曾沮丧地说:“你最终还是需要一个独裁者去坚守人人都可以参与这一规则。”无论参与平台多么开放，还是需要有统一的原则去让人们了解它当然这些原则也标志着平台可能的走向。我之所以详细描述第一阶段是为了让你正确理解内核，理解自由结构中的平衡，从而为下一阶段做准备。\n\n阶段2:欢迎人人参与，激发个体的能量与力量\n\n在内核控制阶段的最后，平台创建者将利用自己敏锐的洞察力和手中的权力将平台打造得让人感觉就像一个握手的姿态:手向外伸出，每个人都知道该如何回应。这种平台十分牢靠且颇具吸引力，参与规则和文化都相对稳定且又灵活公平，为平台的进一步发展打下了基础。内核的建立需要耗费数月(如Instagram)甚至数年(BlaBlaCar平台花了4年多时间才逐渐成熟)。第二阶段是令人眼花缭乱的欢迎人人参与阶段，群体被激励着展现自己的能力和力量。在这一阶段，我们开始处于曲线的急剧上升阶段了。\n\n在这里，我不再讲述有关GoLoco的失败故事，而是讲讲我朋友弗雷德里克·马泽拉的故事，他是BlaBlaCar的创始人，将该公司运营得风生水起并使其顺利通过了第二阶段。马泽拉前期的计划和努力在经过长达4年的时间后终于换来了平台的发展。他个人勾画了初期的最小可行性产品，但他知道自己很快就需要雇用专业工程师了。他也攻克了个体产品的各种问题，学会了如何提升P2P服务的质量，还尝试了很多商业模式。他的运气也很好，2007年法国铁路罢工，2010年冰岛埃亚菲亚德拉冰盖火山喷发，使欧洲空运停摆长达8天，搁置了数百万名乘客，此时他刚好需要推广其服务，不过他对此也进行了充分的准备。\n\nPEERS INC共享经济\n\n116","previous_page":115,"next_page":null}