{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","uuid":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","normalized_title":"共享经济重构未来商业新模式peersinchowpeopleandplatformsareinventingthecollaborativeeconomyandreinventingcapitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","isbns":["9787213067853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":296,"navigation_url":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title_url":"https://workshop.closeclaw.top/ai/title/%E5%85%B1%E4%BA%AB%E7%BB%8F%E6%B5%8E%20%E9%87%8D%E6%9E%84%E6%9C%AA%E6%9D%A5%E5%95%86%E4%B8%9A%E6%96%B0%E6%A8%A1%E5%BC%8F%3DPeers%20inc%20%20how%20people%20and%20platforms%20are%20inventing%20the%20collaborative%20economy%20and%20reinventing%20capitalism","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","page_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page","search_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/search"},"page":{"printed_page":135,"pdf_page":158,"physical_index":158,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"1c2d2ad5db4cf87bdcdc2e98fb59af77fccb50d042bdb85646031e9301ede1a6"},"chapter":"湛庐","content":"流程的透明化能使人们看到接下来会发生什么及其原因，缓解不确定性的问题。阿杰玛说道：“我们对公司在做一些对我们有直接影响的计划时不发通知、也不进行沟通的行径感到气愤。”同样地，很多被Zipcar开除的员工联系我（此时我与这个公司再无瓜葛)，想让我代表他们去公司求情，希望能重新回去上班。Zipcar需要对流程更为明确，而这一流程也可以让人们知道如何才能得到公司的青睐。编码的透明化（有时候甚至是开源的）是透明化的终极形式，起码对工程师来说是这样的，因为这能让他们清楚地知道事态发展。\n\n从公地悲剧到公共池塘资源理论\n\n所有这些想法和做法都被我心目中的一位英雄人物在不同的框架结构中描绘过。埃莉诺·奥斯特罗姆(ElinorOstrom)并非只是我个人心中的英雄，她凭借对经济治理的分析获得2009年诺贝尔经济学奖，成了大众心中的英雄。我们很多人都听说过“公地悲剧”这一理论：当人们共享一种资源，但并不具有所有权时，人们就会对其过度使用而导致枯竭，因为他们对此毫不在意。但是，这并不是我在经营Zipcar时所获得的经验教训，这让很多投资者和商界权威人士感到震惊。而且，正是这一现实使得许多成功的共享经济型公司如雨后春笋般破土而出。奥斯特罗姆提出了“公共池塘资源理论”(commonpoolresources)，这一理论有两大特征：这类资源能够产生恒定的利益，并且具有非排他性。你可以看到这与人人共享模式极其相似。毫无疑义，参与平台也能产生恒定的利益，群体就是“自主选择加入的”自由代理人。在一些人人共享型公司中，比如说Zipcar，我们是可以拒绝接纳某些人的(像那些有着不良驾驶记录的司机)；但如果想想GPS或是互联网，那基本上就没法拒绝任何人，这十分符合公共池塘资源理论的定义。所以，虽然在个例中它并非完美映射，但已非常接近，平台确实变成了合伙创业者的“公地”。\n\n从零开始创建共享平台的四个阶段\n\n06\n\n135","previous_page":134,"next_page":136}