{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","uuid":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","normalized_title":"共享经济重构未来商业新模式peersinchowpeopleandplatformsareinventingthecollaborativeeconomyandreinventingcapitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","isbns":["9787213067853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":296,"navigation_url":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title_url":"https://workshop.closeclaw.top/ai/title/%E5%85%B1%E4%BA%AB%E7%BB%8F%E6%B5%8E%20%E9%87%8D%E6%9E%84%E6%9C%AA%E6%9D%A5%E5%95%86%E4%B8%9A%E6%96%B0%E6%A8%A1%E5%BC%8F%3DPeers%20inc%20%20how%20people%20and%20platforms%20are%20inventing%20the%20collaborative%20economy%20and%20reinventing%20capitalism","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","page_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page","search_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/search"},"page":{"printed_page":14,"pdf_page":37,"physical_index":37,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"ec7937a01c329ca6abf0a8101a7c3f0996a82acb80354251dcf7e8a6172d50d2"},"chapter":"湛庐","content":"PEERS INC共享经济\n\n以小时为单位租用我们的车来将架子鼓运到表演现场，随后又以天为单位租车去参加在郊区举行的铁人三项比赛。对于像克莱曼这样生活在城市里且无须开车去工作的人来说，买一部车或是选择传统汽车租赁都是一种浪费，因为他们拥有的比实际需要的多。\n\nPEERS INC\n\n共享的力量\n\n人们选择Zipcar是因为“分享”是更为明智、更为经济的选择，而Zipcar也是聪明、有趣、灵活、方便和可靠的代名词。Zipcar在创建13年后于2013年被阿维斯出租汽车公司(Avis)收购，当时其在美国、加拿大和英国已有76万名会员和1万部汽车。近期，Zipcar在西班牙和奥地利收购了当地的汽车分享公司，并于2014年在巴\n\n黎推出了自己的服务，大大扩展了经营范围。\n\nZipcar的目标是将租车变得简单易行，就像人们从ATM机里取钱一样简单。我们的目标是，让你在整座城市内都可以简单、方便、可靠地使用那些可租用的车。你可以在任何时间只需数秒就完成预约和对车解锁，你和车之间不会存在任何障碍。\n\n我花了6个月时间才想到用ATM机来比喻我们正努力完成的事。今天，我认为我们的成功并不是因为我们使租车变得像从ATM机里取钱一样简单和方便，而是因为我们使租车比拥有一辆车更加简单和方便。“你身边的轮子”这一口号预示着我们给予消费者的是开车权而不是所有权。如果你能确信在你有需要的时候就能开车，那为什么还要买（存、管理）车，并承担所有费用呢？实践证明，推行这种新消费方式需要的时间是6个多月。\n\n如果一个想租车的人需要找到提供租车服务的场所、排队、填各种表格等，至少要花费15分钟才能开上车，而且还车时还要花费一样长的时间，那么没人会只租用1小时的车。完成交易所需的努力越少越好、成本越低越好，这一商业逻辑对我们来说也是正确的：要使Zipcar运行下去，我们就需要使8个1小时租赁和一个8小时租赁所需的成本相同。我们必须使交易成本几乎为零。随着车队逐渐壮大，我需要雇用一位在运营车队方面经验丰富的副总裁。有一位来自传统汽车租赁行业的候选人问我：“Zipcar每笔交易的成本是多少?”那时，我们几乎将所有千辛万苦拿到的投资都投入到了技术方面，在研发方面的成本很高。不过，付出是值得的，我们每一笔交易的“边际成本”最终几乎为零。\n\n014","previous_page":13,"next_page":15}