{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","uuid":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","normalized_title":"共享经济重构未来商业新模式peersinchowpeopleandplatformsareinventingthecollaborativeeconomyandreinventingcapitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","isbns":["9787213067853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":296,"navigation_url":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title_url":"https://workshop.closeclaw.top/ai/title/%E5%85%B1%E4%BA%AB%E7%BB%8F%E6%B5%8E%20%E9%87%8D%E6%9E%84%E6%9C%AA%E6%9D%A5%E5%95%86%E4%B8%9A%E6%96%B0%E6%A8%A1%E5%BC%8F%3DPeers%20inc%20%20how%20people%20and%20platforms%20are%20inventing%20the%20collaborative%20economy%20and%20reinventing%20capitalism","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","page_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page","search_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/search"},"page":{"printed_page":170,"pdf_page":193,"physical_index":193,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"e03cf8627aa75f9be57a5fbd40ee9a4fad2265d8b0b6789fdc96daea53cd7447"},"chapter":"湛庐","content":"PEERS INC共享经济\n\n资产，比如让陌生人在你家院子里走来走去、嬉戏玩耍，就意味着你手中这些来之不易的资产将面临着控制权、质量以及价值的流失。Facebook、Google、Twitter和维基百科之所以能够成功，是因为它们能够意识到开放平台吸引人才所创造的利益远超过其带来的问题。\n\n开放也会带来搭便车的问题。根据投资百科网站Investopedia上的说法：“在经济学中，搭便车问题指的是经济中某个体消费的资源超出他的公允份额，或承担的生产成本少于他应承担的公允份额。”但最近致力于创新与政府2.0发展两项任务、与澳大利亚联邦政府密切合作的经济学家尼古拉斯·格伦(NicholasGruen)指出，这种新形式的公司所获得的搭便车机会远大于搭便车问题的成本。维基百科的成功是因为吉米·威尔士相信，为维基百科贡献有价值文章的人比破坏该网站的人要多。这也是人人共享模式发挥作用的方式：资产的开放将滋生出更多价值，激发更多创新。声誉信任体制这种新的惩治不良行为的方法确实改变了人们的行为，将负面影响降到最低，这种机制还被应用于eBay卖家、Airbnb房主和Uber司机身上，而这类人群也因此更为尽职尽责、更加专业地提供服务。机构大胆采用新的价值去创造规则的例子比比皆是。\n\n人人共享模式必定具有创造出超凡价值的能力，这对大多数高管来说不言而喻。当他们看到一个公司的商业价值从零增长到数万亿美元时，肯定会去思考这种模式对自己的企业会有什么帮助。但他们面对的是一个谜题，人人共享要求将这些此前长期被严格监管的资产数据、专利、秘诀与贵重资产等，都开放共享，还要充分信任那些陌生且毫无回报保障的局外者们。更重要的是，人人共享最具价值的资产群体的天赋、创造力和激情都是不可控制且变幻莫测的。因此，如果你的企业乏善可陈，并以此种方式存在了数十年，那么你将如何作出必要的改变呢？丹·唐尼对我解释说：“从实质上来讲，有关官僚主义的一切都是抵制改变的。这就是人们一直强调的我们应按计划行事’。但创新需要的是创造性破坏资源会自动由过时的理念流向更好的新理念。一个企业若是要按照此原则来运营，就必须去除集权化的决策方式，尽可能全面地了解各方利益。我们的口号是：从小规模做起，快速扩张，失败成本要低。”不管是对企业还是政府来说，这都是很好的建议。\n\n170","previous_page":null,"next_page":171}