{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","uuid":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","normalized_title":"共享经济重构未来商业新模式peersinchowpeopleandplatformsareinventingthecollaborativeeconomyandreinventingcapitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","isbns":["9787213067853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":296,"navigation_url":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title_url":"https://workshop.closeclaw.top/ai/title/%E5%85%B1%E4%BA%AB%E7%BB%8F%E6%B5%8E%20%E9%87%8D%E6%9E%84%E6%9C%AA%E6%9D%A5%E5%95%86%E4%B8%9A%E6%96%B0%E6%A8%A1%E5%BC%8F%3DPeers%20inc%20%20how%20people%20and%20platforms%20are%20inventing%20the%20collaborative%20economy%20and%20reinventing%20capitalism","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","page_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page","search_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/search"},"page":{"printed_page":187,"pdf_page":210,"physical_index":210,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"140b8c9338749ecc6370fb2913c71c12da805524b1c03af0fa81ed10aa73c573"},"chapter":"湛庐","content":"弗雷斯特分析公司的分析师杰利米·奥扬（JeremiahOwyang）分析了P2P模型的企业是如何应对这一模型的，目前他是云公司（CrowdCompanies）的创始人，该公司是一个为其他公司加入协作型经济进行研究和提供战略意见的品牌委员会。\n\nPEERS INC共享时代 How People and Platforms Are Inventing the CollaborativeEconomy and Reinventing Capitalism\n\n奥扬提出了一个简单的四阶段循环路径来解释旧工业向新工业的转变：产品服务—市场—平台。他记录了很多大公司作出的转变。第一个转变是从产品到服务，这正是Zipcar正在经历的转变：将提供耐用品作为一项服务。第二个转变是由公司来创造能使买卖双方围绕自己的品牌进行交易的市场。除了Airbnb外，巴塔哥尼\n\n亚公司、宜家以及Levi's公司都提供二手市场让人们从其他客户提供的服装和家具中得到“温柔的爱护”，努力去说明一个品牌如何致力于可持续发展，为耐用品提供证明，从而培养潜在客户的品牌忠诚度。第三个转变是创建一个平台，鼓励个体对他们的产品进行更广泛的创新。\n\n用开放的态度拥抱变革 08共享经济掀起消费革命\n\n187","previous_page":186,"next_page":188}