{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","uuid":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","normalized_title":"共享经济重构未来商业新模式peersinchowpeopleandplatformsareinventingthecollaborativeeconomyandreinventingcapitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","isbns":["9787213067853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":296,"navigation_url":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title_url":"https://workshop.closeclaw.top/ai/title/%E5%85%B1%E4%BA%AB%E7%BB%8F%E6%B5%8E%20%E9%87%8D%E6%9E%84%E6%9C%AA%E6%9D%A5%E5%95%86%E4%B8%9A%E6%96%B0%E6%A8%A1%E5%BC%8F%3DPeers%20inc%20%20how%20people%20and%20platforms%20are%20inventing%20the%20collaborative%20economy%20and%20reinventing%20capitalism","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","page_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page","search_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/search"},"page":{"printed_page":19,"pdf_page":42,"physical_index":42,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"e3441039624255766b3227636f2cc9fd64b8198afe8d9c0061aeccf21ee6cf5b"},"chapter":"湛庐","content":"共享的力量\n\n2014年，公司的发展和2000年成立时的初衷保持一致，但投资金额却在不断增加。房屋租赁网站 Airbnb 2013 年的融资金额为4.5亿美元，欧洲长途旅行拼车网站BlaBlaCar的融资金额为1亿美元，改变城市交通现状的打车软件公司Uber和Lyft的融资金额分别为30亿美元和2.5亿美元。总之，建立这种挖掘过剩产能平台的\n\n公司融资金额总和在55亿美元之上，是2013年这些公司融资金额的两倍，而2013年的融资金额又是2012年的两倍。 RE\n\n到底发生了什么?互联网已让企业失去了关键的竞争优势。1937年，英国经济学家罗纳德·科斯(RonaldCoase）撰写了一篇影响深远的文章，名为《企业的本质》(The Nature of the Firm)。科斯在文中写到，创建大型企业就是要去做个人和小型企业无法做到的事情。尤其是当雇用比外包的成本低时，小公司会选择扩大规模，变成大型企业。什么能使得雇用的成本比外包低？那就是“交易成本”，这是科斯发明的一个词。找寻合适的人才、监督产品质量和管理大量离散员工的成本非常高，而雇用则会将成本降低。但现在科斯的这一理论被互联网行业所改变。\n\n如今，我们发现最明智的公司和政府都在利用互联网的力量，运用他们所掌控的专业知识、资产和资源来促成相互合作。结果往往卓有成效，做事的方式也往往更人性化。\n\n一方面合作使我们拥有产业优势：企业、政府和机构通过利用重要的资源、人才和资金将复杂的问题简化，利用标准和一致性实现规模经济并创建国际品牌。\n\nZipcar的诞生共享型企业的三个理论基础\n\n019","previous_page":18,"next_page":20}