{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","uuid":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","normalized_title":"共享经济重构未来商业新模式peersinchowpeopleandplatformsareinventingthecollaborativeeconomyandreinventingcapitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","isbns":["9787213067853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":296,"navigation_url":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title_url":"https://workshop.closeclaw.top/ai/title/%E5%85%B1%E4%BA%AB%E7%BB%8F%E6%B5%8E%20%E9%87%8D%E6%9E%84%E6%9C%AA%E6%9D%A5%E5%95%86%E4%B8%9A%E6%96%B0%E6%A8%A1%E5%BC%8F%3DPeers%20inc%20%20how%20people%20and%20platforms%20are%20inventing%20the%20collaborative%20economy%20and%20reinventing%20capitalism","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","page_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page","search_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/search"},"page":{"printed_page":49,"pdf_page":72,"physical_index":72,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"eb735f6a8b1febe00f82a70ad3d0f8e8d9d8d9ae46ba91f88457e01e4796dbdb"},"chapter":"湛庐","content":"平台结构为创新带来无限潜力\n\n我们现在理解了平台利用过剩产能的三种方法：分割、整合和开放。前两种方法能够创建规模合适的资产及相关路径，而这些都是可以预测的。平台的构建者会对个人如何利用过剩产能提出很棒的想法，如出租一小时私家车、出租一晚上公寓等。这些平台不仅会对参与者在平台上的行为进行控制(如成为房东，租车或开车)，还会在个人使用这些资源前有所要求，如填写表格、写下过往驾驶经历或是犯罪记录等。\n\n第三种方法即开放过剩产能，和前两种方法正好相反。开放的平台数量并不多，而且会尽可能地简化。由于平台构建者并不知道这些资产应如何使用，他们需要使其尽可能地开放。只需搭建足够好的结构来组织这些资产就够了。TCP/IP网络协议、开放的API、SDK，以及多种多样的协议、标准和元规则等都是非常有效的平台，也都尽可能多地给参与者留出发挥的空间。\n\n总体而言，平台的复杂程度与其对于创新的开放程度(影响潜在的价值)是负相关关系。平台的结构越不严密，越会有更多的创新涌现出来，反之亦然。\n\n如Airbnb这类复杂且受控的平台，并未给多样性留下太多空间。Airbnb需要房东填写大量的信息，如房间类型、能够接纳的人数、所在城市、何时有空房间、价格、房屋装修程度、相关描述和联系方式等，并上传照片。当然，这是将你的房间提供给别人参考的必要信息，而Airbnb对其他活动并不感兴趣。大规模的开放式平台，如GitHub或是GoogleDocs(还有最开放的平台—互联网）都是非常简单的平台，众多联合开发的个人能在上面发现更多使用途径及更多价值。例如，注册Twitter仅需一个用户名和一个电子邮件地址。然后，你就能用任何一种方式来写一条不超过140个字符的推文了。\n\n平台的结构非常重要，其基础架构则更为重要。一个平台的结构决定了其未来的可能性以及能否成功。但是即便如此，开放式平台还是能够不断进化，并成为无数不可预测的使用方式的基础（见图3-1)。\n\n简单化与标准化，让分享更容易共享平台的重要意义\n\n049","previous_page":48,"next_page":50}