{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","uuid":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","normalized_title":"共享经济重构未来商业新模式peersinchowpeopleandplatformsareinventingthecollaborativeeconomyandreinventingcapitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","isbns":["9787213067853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":296,"navigation_url":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title_url":"https://workshop.closeclaw.top/ai/title/%E5%85%B1%E4%BA%AB%E7%BB%8F%E6%B5%8E%20%E9%87%8D%E6%9E%84%E6%9C%AA%E6%9D%A5%E5%95%86%E4%B8%9A%E6%96%B0%E6%A8%A1%E5%BC%8F%3DPeers%20inc%20%20how%20people%20and%20platforms%20are%20inventing%20the%20collaborative%20economy%20and%20reinventing%20capitalism","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","page_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page","search_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/search"},"page":{"printed_page":50,"pdf_page":73,"physical_index":73,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"4c6ce95e749e7fc47d5d58242139050b237de0c2dd2f8f22a5ac6dbe574a219f"},"chapter":"湛庐","content":"平台是一只已经伸出的手\n\n简单化、标准化和易参与是平台的属性。这就意味着一旦你能准确把握一个平台的要素，而人们也对你利用过剩产能的方式感兴趣，这一平台就能发展得相当迅速。好的平台能够降低参与成本和参与难度，并能将进入门槛降到极低。\n\n平台的不断成长会带来规模经济所具有的一切优势。平台的创建也许需要创建者付出很大代价，但是在平台内部提供标准一致的服务就意味着个人参与的成本会降低。在某一点上，这些优势将再次得以凸现。有了一个好的想法、一个良好的用户体验以及一个巨大的市场，平台就会提供一美元投资所能预见的最大回报。2014年，WhatsApp是一个成立已满3年的即时信息服务应用，员工人数不到50人，但是每天会发送接收100亿条信息，拥有4.5亿名用户。没错，如此少的员工却支持着1/7的互联网用户使用WhatsApp，而通信公司则需要雇用成千上万人来为同样多的人提供服务。WhatsApp并不需要建立任何基础架构(我们已购买了智能手机)，也不需要每月收取使用费(我们也已支付了每月的流量费用)。\n\n得益于快速扩张的能力以及参与者不断下降的参与成本，开放式平台有望形成垄断格局。如果你是一个平台的构建者，这似乎是一件非常棒的事，也是我们看到有那么多风险投资人投资共享型公司的原因之一。投资人希望最先提出创新想法的人能够获得整个市场。但是从政府、个人和市场竞争的角度来说，这种趋势会导致一个问题。我会在第7\\~9章中对此进行详细阐释。\n\nPEERSINC共享经济\n\n050","previous_page":49,"next_page":null}