{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","uuid":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","normalized_title":"共享经济重构未来商业新模式peersinchowpeopleandplatformsareinventingthecollaborativeeconomyandreinventingcapitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","isbns":["9787213067853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":296,"navigation_url":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title_url":"https://workshop.closeclaw.top/ai/title/%E5%85%B1%E4%BA%AB%E7%BB%8F%E6%B5%8E%20%E9%87%8D%E6%9E%84%E6%9C%AA%E6%9D%A5%E5%95%86%E4%B8%9A%E6%96%B0%E6%A8%A1%E5%BC%8F%3DPeers%20inc%20%20how%20people%20and%20platforms%20are%20inventing%20the%20collaborative%20economy%20and%20reinventing%20capitalism","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","page_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page","search_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/search"},"page":{"printed_page":72,"pdf_page":95,"physical_index":95,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"ab6d443c79dcd3867bdefc8ed49ae30b003a61b764c8c599e61757a7e630c167"},"chapter":"湛庐","content":"PEERS INC共享经济\n\n例如，Lyft的网站及其移动应用可以让车主将他们的私家车变为出租车。Lyft的平台整合了车主的空闲时间及其闲置汽车的过剩产能，从而创建了一种服务，为需要车的人提供每周7天、每天24小时的乘车服务。Lyft竭力做到最好：它会对汽车司机进行有关犯罪和驾驶背景的调查，为司机提供保险，与管理者谈判，推广这种服务，同时还会确保这些服务的质量和一致性。Lyft也打造了易于使用的应用，并收取费用。整体而言，Lyft所做的超越了任何一个个体的才能、时间或是预算所能做到的。\n\n同样，在这一情况下，作为汽车所有人的司机成为自由机构，大众所能做到的也是对一个公司而言成本十分昂贵和难以做到的。2012年，在Lyft平台推出一年之后，其司机每周载客量超过3万人，且都是按照自己的日程来工作的。很多人涌入不同的市场，为Lyft提供汽车并充当司机。在公司成立两年之后，Lyft在美国65个城市中运载了1000万人。\n\n每个人的每一次出行都是很短暂的，但正是这些短暂的出行发挥了重要作用，而这种力量是任何一个公司都不具备的。也正是由于开发了私家车和空余时间的过剩产能，车主们才愿意尝试。首批签约的司机并不需要购买一部车或是调整日程以尝试这种新的创收方式。如果他们能赚到钱，这是最好的；如果他们没有，也不会有什么损失。\n\n你可以想象一下，如果以旧方式开启一种全新的、全美范围内的出租车业务或是专业业务所需的成本和时间。除了筹集资金、上保险、做宣传、提供客户服务，公司还需要租用及维护汽车并雇用司机。而Lyft基于对现有汽车和司机这两种闲置资产的分配，通过让众人合作而收获了系统的稳定可靠。即便成本不是问题，要用其他方式在两年之间就完成数量如此之多的搭载和在诸多城市的推广也是不可能的。我将在下一章着重探讨这背后所蕴含的逻辑和思维方式，即当过剩产能、共享平台和人人参与这三者相结合时产生的巨大能量。\n\n072","previous_page":null,"next_page":73}