{"resolved":true,"match_type":"uuid","source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","requested_by":"printed_page","book":{"source_type":"original_book","book_id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","id":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","uuid":"da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title":"共享经济 重构未来商业新模式=Peers inc  how people and platforms are inventing the collaborative economy and reinventing capitalism","normalized_title":"共享经济重构未来商业新模式peersinchowpeopleandplatformsareinventingthecollaborativeeconomyandreinventingcapitalism","author":null,"edition":null,"publisher":null,"year":null,"isbn":"9787213067853","isbns":["9787213067853"],"parsed":true,"ai_readable":true,"document_type":"book","page_count":296,"navigation_url":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","title_url":"https://workshop.closeclaw.top/ai/title/%E5%85%B1%E4%BA%AB%E7%BB%8F%E6%B5%8E%20%E9%87%8D%E6%9E%84%E6%9C%AA%E6%9D%A5%E5%95%86%E4%B8%9A%E6%96%B0%E6%A8%A1%E5%BC%8F%3DPeers%20inc%20%20how%20people%20and%20platforms%20are%20inventing%20the%20collaborative%20economy%20and%20reinventing%20capitalism","fixed_page_url_template":"https://workshop.closeclaw.top/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","path_api_url_template":"https://workshop.closeclaw.top/api/ai/book/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page/{printed_page}","read_url":"https://workshop.closeclaw.top/api/ai/read/da449d3c-e538-4fac-876f-cdd7ee3fd3f8","page_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/page","search_url":"https://workshop.closeclaw.top/api/ai/books/da449d3c-e538-4fac-876f-cdd7ee3fd3f8/search"},"page":{"printed_page":80,"pdf_page":103,"physical_index":103,"physical_index_base":0,"printed_page_status":"recognized","page_sha256":"37316c40774a65be236322f76382824494751f92a1fea31e93ca5a05c7319e76"},"chapter":"湛庐","content":"然而，Airbnb却只用了4年的时间就做到了。以商业标准或任何其他标准来评判，这都是一个奇迹。这是一个全新的商业游戏，毕竟，地球上没有什么能远离商业。另外，这也不是一种类似于Snapchat的虚拟资产增长模式，而是实际资产的增长，如床、浴缸和肥皂，等等。\n\n图5-1展示了老式的、以实体资产为基础的业务模式同这种新型模式的对比。\n\n究竟发生了什么?这就是人人共享模型的神奇之处。Airbnb的平台释放了这些过剩产能，打造了一个令人叹服的共享平台，而群体间的相互合作使得几乎在任何地方居住的人们都能提供服务。这种增长的速度无法以别的方式来实现。这些房间已经存在，已在全球诸多国家里被建造出来，并被成千上万的人拥有着。Airbnb用一种简单的方式让个人成为了微型酒店店主。该公司将拍摄好的房屋内部状况照片送到主流市场，以吸引人的方式抓住人们的眼球，促进房主和租客之间的沟通，提供保险和保证，并逐渐获得了市场份额（见图5-2)。这一平台利用的就是这些空闲房间和公寓的价值，期望通过组织和整合而对消费者有利。\n\nPEERS INC共享经济\n\n080","previous_page":null,"next_page":null}